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Food & FMCG Sphere

INDULGE | Redefining the Art of Taste and Nourishment

The world of food and beverage is experiencing a delicious evolution, where sustenance meets storytelling, conscious consumption drives innovation, and the boundaries between retail, dining, and experience continue to blur.

INDULGE is a deep dive into how F&B, FMCG, and food service brands are tantalizing modern palates and reimagining the rituals of eating and drinking. As consumers seek connection and adventure in every bite, the most forward-thinking brands are those blending flavors and strategies, and crafting crave moments that transcend the plate – from farm-to-table authenticity to global flavor fusions, and digital-first dining journeys.

Food & FMCG Sphere

Spheres of Success

Zhang Liang Mala Tang

Brand Visual Transformation with Powerful Design

Pepper Lunch Malaysia

Brand Perception Research for Re-Expansion

VITA COCO

A Strategic Localization Journey in China

TIONG BAHRU BAKERY

Tiong Bahru Bakery: Building A Homegrown Brand For Global Readiness

Sprite

Sprite x Tan Jianci: Transforming Packaging into a Cultural Icon

THE COCA-COLA COMPANY

Chunyue Cultural Packaging Design

THE COCA-COLA COMPANY

Coca-Cola x Porsche Co-branding Packaging Design

THE COCA-COLA COMPANY

Sprite Packaging Design

SINODIS X SYNLAIT

Deliver UHT Whipping Cream Brand in China

MONDE NISSIN

QUORN Brand Repositioning and Activation

MARS

BE-KIND Chinese Brand Name Creation

HAAGEN-DAZS

HAAGEN-DAZS China Culture Research

HSU FU CHI

Hsu Fu Chi Brand Rejuvenation

DRISCOLL'S

Driscoll's Brand Localization

MONDELĒZ

Belvita Chinese Brand Name Creation

BRIOCHE DORÉE

BRIOCHE DORÉE Chinese Brand Name Creation

Expert Dialogues

LABBRAND & Daphne Chen-Cordeiro

LABBRAND & Daphne Chen-Cordeiro

With over 15 years of experience in editorial and conte

With over 15 years of experience in editorial and content strategy across luxury and lifestyle, Daphne Chen-Cordeiro brings a unique storytelling lens to the F&B industry. She now consults for a leading integrated lifestyle group – where dining sits alongside fashion, hospitality, and wellness – driving strategic communications and brand positioning across disciplines. She also leads content strategy and audience growth for fine dining brands, crafting narratives that build cultural relevance and audience loyalty. Her extensive background in digital and print journalism has honed her skills as a content strategist, excelling in storytelling, global messaging, and multi-channel campaigns with expertise spanning a diverse range of verticals including fashion, beauty, luxury, travel, food, and consumer tech. In this dialogue, we chat with Daphne to hear her passionate insights and perspectives on shaping brand narratives in within the dynamic F&B landscape.
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Beyond The Plate – Uncovering Experience & Digital Activations By F&B Brands

Beyond The Plate – Uncovering Experience & Digital Activations By F&B Brands

Prologue: Setting The Table With The Evolution Of F&amp

Prologue: Setting The Table With The Evolution Of F&B   With over 15 years of experience in editorial and content strategy across luxury and lifestyle, Daphne Chen-Cordeiro brings a unique storytelling lens to the F&B industry. She now consults for a leading integrated lifestyle group – where dining sits alongside fashion, hospitality, and wellness – driving strategic communications and brand positioning across disciplines. She also leads content strategy and audience growth for fine dining brands, crafting narratives that build cultural relevance and audience loyalty. Her extensive background in digital and print journalism has honed her skills as a content strategist, excelling in storytelling, global messaging, and multi-channel campaigns with expertise spanning a diverse range of verticals including fashion, beauty, luxury, travel, food, and consumer tech. In this dialogue, we chat with Daphne to hear her passionate insights and perspectives on shaping brand narratives in within the dynamic F&B landscape. The Dialogue with Daphne Chen-Cordeiro 1. How have recent innovations and evolving consumer engagement profoundly reshaped the F&B industry and what notable activations best …
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Insights & Foresights

News & Recognition

Brands of Interest

Let’s Start A Conversation

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