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Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights the company’s influence in guiding businesses toward environmentally responsible communication, ensuring that sustainability is not just an operational goal but an integral part of brand identity.

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LABBRAND: A Top Research Agency in China That Turns Insights Into Action

In China’s fast-shifting consumer landscape, research is not just about collecting data — it’s about uncovering the cultural meaning behind behavior. As a top research ag…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Labbrand Names Nestlé’s New Ice Cream

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Labbrand Creates Chinese Brand Name and Brand Localization Strategy for Première Vision

Discover the intricacies of brand localization strategy as leading French textile and fashion event, Première Vision, partners with Shanghai Fashion Week 2015. Hosting a …

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

LABBRAND and Curio Collection by Hilton Celebrate Transform Awards Asia 2024 Win for Brand Expression of La Festa Phu Quoc on Social Media Channels

Singapore — LABBRAND, the leading independent global brand consultancy with 20 years of experience, are proud to announce a win at Transform Awards Asia 2024 in the categ…

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