Selamat datang and welcome to Labbrand Malaysia – where cultural understanding and strategic thinking meet to create outstanding brand innovation. Our agency is located right in the heart of KL’s Golden Triangle where the pulse of Southeast Asia’s development beats strong.

At Labbrand Malaysia, we focus on delivering agile branding approaches across all aspects of product and service innovation, brand experience, and cultural transformation. From semiotics and ethnographic research, our foundation in cutting-edge consumer insights ensures all our strategies are empowered by a deep local understanding of Southeast Asia’s diverse cultures and consumer behaviors.

We understand the power of branding in today’s world, and we are here to guide you on this transformative journey to establish your brand and business as an industry leader.


  • +60 17 869 3885

  • Menara Worldwide, Level 24WW13, 198 JIn Bukit Bintang, 55100 Kuala Lumpur


Eileen Tang

Founder | Managing Director, Malaysia

With over a decade of experience in insights and innovation across Asia, Eileen leverages her distinctive anthropological lens to decode real-life behavior into actionable strategic insights. This unique approach enables brands to innovate and transform through solutions that are both human-centered and culturally relevant. Eileen also brings valuable experience in media and advertising, enabling her to identify strategic opportunities and translate them into winning strategies for brands and businesses.



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