Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 – Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing more than 120 countries and regions, CIIE has once again, demonstrated resounding success as it continues to play a critical role in creating a dynamic platform for international collaboration and innovation, emphasizing that China is still a strong key market necessary for international presence and growth.  

Broadening his views on the Chinese market and how Chinese consumers perceive international brands as shared via a CGTN interview, Labbrand Group’s CEO & Founder, Vladimir Djurovic, was cordially invited by GL Events to serve as a distinguished speaker to unveil the latest consumer insights on Sustainability Communications in Consumer Packaged Goods (CPG) brands. The session attracted professionals from prominent companies, eager to learn more about championing Sustainability and inspiring positive change through branding and communications.  

Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands
Labbrand Group’s CEO Shares Insights at CIIE

Titled ‘Why Sustainability Communications Matter’, the session was a prelude to Labbrand’s upcoming White Paper that addresses the increasing importance and role of Sustainability Communications, as well as the extent of its impact on consumer behaviour and purchase consumption.  

Djurovic identified 5 key Sustainability Communication themes and its respective semiotic codes based on a comprehensive analysis of more than 26 international CPG brands across various categories and a study with 300 consumers in Singapore on their relative performances. Each of the 5 themes reflects certain characteristics of brands that vary impact on 3 universal fronts – Consumer Appeal, Sustainability Interest and Purchase Adoption. The session served as a valuable opportunity to gain a better understanding of how exemplary brands drive success through these themes, offering insights that empower brand owners and managers to revisit and strengthen their Sustainability Communications for relevance in the future.  

Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands
Labbrand Group’s CEO Shares Insights on Sustainability Communications at CIIE

As a company that specializes in shaping business identities for global companies, organizations, and institutions, Labbrand Group was proud to be represented by our CEO & Founder, Vladimir Djurovic, and unveil our thought leadership on Sustainability – a concept that has been studied within the Group since 2020.  


For media information, please contact: Luna Liu (luna.liu@labbrand.com)

Labbrand Group represents a new generation of consulting that is China-rooted with a global reach. Intersecting human and technology, Labbrand Group believes in durably and authentically connecting customers and stakeholders with your enterprise through Brand Methods to create an innovation culture in your organization, and enacting your vision as a business leader.  

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Releases New Brand Design Delivering a Vibrantly Bold Identity

SHANGHAI, January 5, 2021 - Labbrand, a global leading brand consultancy, reveals its new brand identity including refreshed brand signature, along with the launch of a n…

Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

Market Research Agency – Labbrand Senior Research Manager Named Finalist for ESOMAR Young Researcher of the Year Award

Explore the expertise of a leading market research agency as Brett Ao, Senior Research Manager at Labbrand, becomes a finalist for the Young Researcher of the Year Award.…

Labbrand Brings Insights on Chinese Brand Naming to New York

NEW YORK, November 20, 2016 – Labbrand presented a ‘Lunch & Learn’ event at the global brand consultancy’s New York City office, sharing key insights regarding the im…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Labbrand Research Director Archana Mohan Speaks at FUSE 2019 On Brand Innovation

Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is an event for design & brand strategists, cele…

Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, a…

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject