SHANGHAI, 10^th November 2023 – Today marks the end of the 6^th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing more than 120 countries and regions, CIIE has once again, demonstrated resounding success as it continues to play a critical role in creating a dynamic platform for international collaboration and innovation, emphasizing that China is still a strong key market necessary for international presence and growth.  

Broadening his views on the Chinese market and how Chinese consumers perceive international brands as shared via a CGTN interview, Labbrand Group’s CEO & Founder, Vladimir Djurovic, was cordially invited by GL Events to serve as a distinguished speaker to unveil the latest consumer insights on Sustainability Communications in Consumer Packaged Goods (CPG) brands. The session attracted professionals from prominent companies, eager to learn more about championing Sustainability and inspiring positive change through branding and communications.  

Titled ‘Why Sustainability Communications Matter’, the session was a prelude to Labbrand’s upcoming White Paper that addresses the increasing importance and role of Sustainability Communications, as well as the extent of its impact on consumer behaviour and purchase consumption.  

Djurovic identified 5 key Sustainability Communication themes and its respective semiotic codes based on a comprehensive analysis of more than 26 international CPG brands across various categories and a study with 300 consumers in Singapore on their relative performances. Each of the 5 themes reflects certain characteristics of brands that vary impact on 3 universal fronts – Consumer Appeal, Sustainability Interest and Purchase Adoption. The session served as a valuable opportunity to gain a better understanding of how exemplary brands drive success through these themes, offering insights that empower brand owners and managers to revisit and strengthen their Sustainability Communications for relevance in the future.  

As a company that specializes in shaping business identities for global companies, organizations, and institutions, Labbrand Group was proud to be represented by our CEO & Founder, Vladimir Djurovic, and unveil our thought leadership on Sustainability – a concept that has been studied within the Group since 2020.  

For media information, please contact: Luna Liu (luna.liu@labbrand.com)

Labbrand Group represents a new generation of consulting that is China-rooted with a global reach. Intersecting human and technology, Labbrand Group believes in durably and authentically connecting customers and stakeholders with your enterprise through Brand Methods to create an innovation culture in your organization, and enacting your vision as a business leader.