Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific market, based on a heritage cream cheese recipe perfect for baking New York style cheesecake. 

American cream cheese brand Liberty Lane

Savencia tasked Labbrand, the leading China-originated global brand consultancy, with crafting an alphabetic name to highlight this new cream cheese brand’s rich traditional recipe and real American flavor.

“Liberty” is a tribute to America’s central value of freedom and recalls famous landmarks such as the Statue of Liberty and the Liberty Bell. This calls to the brand’s heritage of being proudly American, with a recipe dating back to 1935.

Together with the word ‘Lane’, the catchy repetition of ‘L’ helps consumers remember the brand and its approachable, down-to-earth personality.

The final name “Liberty Lane” delivers on the brand’s promise to offer consumers the classic taste of America, made with Grade A milk and cream and free of growth hormones.

In early July 2019, in the witness of food lovers and professionals, the new cream cheese Liberty Lane officially launched with events in China and Korea. The events were awash with cream cheese delicacies made more delicious thanks to the cheese’s soft texture and fresh taste. 

Official launch event of Liberty Lane
  • Liberty Lane is an iconic brand for bakers who want to achieve the classic flavor of American cheesecake. The brand paints the picture of a small road in the American countryside, where the freshest cheese imaginable is made by hand.

    Allison Rose

    Labbrand Senior Consultant, Verbal Identity

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Name Pernod Ricard: Labbrand Creates Brand Name for Pernod Ricard’s New Whisky Distillery

With the opening of Pernod Ricard Group's new malt whisky distillery in Emeishan, the brand name pernod ricard 叠川THE CHUAN created by Labbrand made its debut in Sichuan p…

Labbrand Wins 7 Awards at Transform Awards Asia Pacific 2017

HONG KONG, December 14, 2017 - Labbrand celebrated remarkable wins last week in Hong Kong at this year's Transform Awards Asia Pacific. Its excellent work in branding was…

MADJOR Partners with 55 to Uncover How to Optimize WeChat Strategy with Data

SHANGHAI, February 23, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with 55, a data company to host a MADSquare breakfast seminar themed “Optimize Y…

Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

AMSTERDAM, September 21, 2017 – Labbrand presented the results from a pioneering new digital research study at the renowned ESOMAR Congress 2017 held on September 10th-13…

Labbrand Speaks at Canadean Alcohol Innovation Congress 2016 in London, UK

LONDON, December 9, 2016 – Labbrand was invited to present and lead a panel discussion at the Canadean Alcohol Innovation Congress 2016 held in London, UK on November 30t…

Hsu Fu Chi Launches New Retail Store with Brand Strategy and Identity Developed by Labbrand

SHANGHAI, May 8, 2018 – This January, Hsu Fu Chi launched its new retail store concept in Dongguan, China. Labbrand helped to develop the brand strategy and Chinese brand…

Labbrand Presents at Maison & Objet Paris 2018 on International Brand Strategy

PARIS, September 7, 2018 – Delve into the realm of international brand strategy as Labbrand Paris takes the stage at Maison & Objet 2018. The retail conference, held …

LABBRAND Wins International Sustainability Awards for Green Branding Excellence

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject