LONDON, 9 DECEMBER 2016 – Labbrand was invited to present and lead a panel discussion at the Canadean Alcohol Innovation Congress 2016 held in London, UK on November 30th. Nicolas Farman, General Manager of Labbrand France provided unique insights on how to tailor product developments for brands to succeed in the growing Asian alcohol market.

For five years, Canadean’s Alcohol Innovation Congress is bringing together leading innovations and opinions. The Canadean’s Alcohol Innovation Congress serves as the complete platform to discuss the latest strategies across the alcohol product development cycle, with a strong focus on utilizing insights, culturing innovation and developing great marketing strategies.

Themed “Finding ways to tailor your product developments to the growing Asian alcohol market”, Mr. Farman deep-dived into the cultural specificity, communication strategy as well as brand positioning of alcohol brands to provide unique perspectives of how to succeed in the Asian market.

Labbrand’s strong expertise in Asia and its insight-driven comprehensive approach provided great addition to the event. “Innovation is driven by insights, which then have to be transformed into concepts and products. Like good alcohol coming from the best ingredients and being distilled by experts!” stated Mr. Farman. When asked if Hong Kong is still the trend setter and testing ground for product innovations in China, especially for the Alcohol industry, he also pointed out, “Mainland China nowadays is more influenced by South Korea and Japan”, ”which can be a key factor overlooked by western brands.

For more information, please contact:

Labbrand Paris
Nicolas Farman, General Manager
nicolas.farman@labbrand.com

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.