Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design
  • Branding

INDUSTRY

  • FMCG
Contact Us

Coca-Cola x Porsche Carrera Cup: Co-branding Strategy and Packaging Design

Coca-Cola collaborated with Porsche locally to create a strategic brand partnership and collaborative campaign. The aim was to leverage the assets of both brands and create a cohesive and distinctive packaging design. The key was to choose such a brand that would best complement or intensify the products. By leveraging each other’s reputations, co-branding strategy and packaging design offer consumers a unique and enticing value. Labbrand was commissioned to design a limited edition sleek can, an exclusive collection gift set, and animation that effectively conveyed the essence of the Porsche Carrera Cup Asia.

Challenge

The challenge was to develop a packaging set that clearly showcased the elements of the Porsche Carrera Cup Asia while maintaining the iconic Coca-Cola brand identity. The co-branding marketing strategy with packaging design needed to be interactive and engaging, capturing the excitement and thrill of the race track experience.

Solution

Labbrand designed a limited edition sleek can and exclusive collection gift set that featured the Porsche 911 GT3 Cup race car. The design incorporated classic race scenes, such as tire tracks, headlight shadows, turning shoulders, and the striking grille of the car. These intricate details created a visually powerful image that symbolized the idea of “double the pleasure, full-speed ahead.” The co-branding marketing strategy utilized Coca-Cola’s 300 Sleek Can format and incorporated graphics representing the Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed to offer consumers a selection of Porsche branded premiums, incentives, and admission tickets.

Results

The Coke x Porsche packaging design, gift set, and animation successfully captured the essence of the Porsche Carrera Cup Asia while maintaining the recognizable Coca-Cola brand identity. The limited edition packaging resonated with consumers, creating excitement and anticipation. The on-pack interactive concept and e-commerce promotions further enhanced consumer engagement. The collaboration reached a wide audience, generating positive brand exposure and creating a memorable experience for consumers. Partnering with The Coca-Cola Company, Labbrand won Red Dot Design Award, iF Design Award for Packaging Design, and Transform Awards Asia Bronze Award for Best Use of A Visual Property and Best Use of Packaging.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Corporate Renaming Creation for CYPHANT GROUP

Yidian (一点资讯), facing the slowdown of the information technology industry, decided to expand its business territory and transition into a comprehensive product portfolio.…

Colgate Brand Strategy in China: COLGATE OPTIC WHITE Chinese Brand Name Creation

Delve into the realm of Colgate brand strategy in China as Labbrand strategically crafts the Chinese name for Colgate Optic White. Witness the seamless fusion of advanced…

Hotel Rebrand: 7 Days Inn Brand Identity Creation

Embark on the transformative journey of hotel rebranding with LABBRAND, as they redefine the brand identity for 7 Days Inn. Witness the creation of the new '7' character …

ETRO Digital Experience Design

Embark on the transformative journey of Digital Experience Design with MADJOR, as they partner with ETRO from insights to execution. Accompanying ETRO in the creation and…

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

Four season Brand Positioning in China Market

Unlock the secrets of brand positioning in the China market with Labbrand as they collaborate with Four Seasons, the premier operator of luxury hotels and resorts worldwi…

Skoreway Alphabetic Brand Naming

Labbrand’s proficiency in alphabetic brand naming shines through with the creation of the distinctive name “SKOREWAY” for the Redspher. Explore the art and science of alp…

DUREX Brand Strategy in China

Explore the realm of DUREX brand strategy in China as Labbrand redefines the condom category, offering innovative ideas and concepts to shape the brand's future. Witness …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject