Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design
  • Naming
  • Strategy

REGION

  • China
Contact Us

Sinodis x Synlait Set to Deliver UHT Whipping Cream Brand in China

Cream Brand in China – Background 

SINODIS, a subsidiary company of the French Group SAVENCIA, collaborated with SYNLAIT from New Zealand to create and launch a co-owned cream brand in China that specifically targets the B2B cream market. To ensure a successful launch in the competitive Chinese market, SINODIS sought the expertise of Labbrand, a leading branding solutions provider in the cream industry in China. With their extensive knowledge and experience in the dairy sector, Labbrand undertook a comprehensive approach to develop the brand from scratch. This encompassed formulating a robust brand strategy, creating a bilingual name, and designing attractive packaging. By leveraging Labbrand’s expertise, the cream brand in China was able to establish a strong foothold in the market and navigate the dynamic landscape with confidence.

Cream Brand in China - Background

Cream Brand in China – Challenge 

Fierce competition and growth opportunities driven by the growing popularity of gourmet desserts and the increasing demand for high-quality ingredients in food products are constantly pushing the UHT whipping cream industry and product innovation forward. As international brands and local dairy giants are taking the lead in building brand awareness, it’s essential to confront the challenges and solidify our position as a vibrant brand that constantly transform the market with innovation and genuine experiences.  

challenge

Solution 

Brand Concept and Strategy 

Systematic development of brand positioning that is in alignment with envisioned business strategy makes a critical difference for an impactful brand building. Leveraging our genuine intention to build a brand that exceeds expectations and truly differentiate from competitors, we approached with extensive desktop research and industry audit, immersed ourselves into interviews with key stakeholders. As a result, we successfully navigated market uncertainties with actionable strategies that guide for a sustainable and effective growth. 

Bilingual Naming 

Guided by the brand concept, we created the bilingual name as 新悦纯牧 Joyhana, which depicts a story about bringing the joy and purity of New Zealand dairy products to Chinese consumers, while further amplifying the emotional connections with the idyllic pasture scenery of the origin as well as the functional benefits that resonate with consumers. 

Packaging Design 

Drawing inspiration from the belief that truly delicious whipping cream comes from joyful source, we dedicated to creating a joyful experience for consumers by taking nutrition back to nature. Leveraging our integrated design strategy, the creation evolved and elevated from scratch to an authentic universe that is truly distinctive and ownable to the brand. 

Result 

The comprehensive branding journey exemplifies our clear vision to build a sustainable brand for Sinodis and Synlait that can navigate effectively for success in the ever-changing market. As it embarks on a new phase of growth, we are compelled to believe this strategic collaboration laid the foundation for future advancement and set the standard for unleashing the full potential of the brand. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




DUREX Brand Strategy in China

Explore the realm of DUREX brand strategy in China as Labbrand redefines the condom category, offering innovative ideas and concepts to shape the brand's future. Witness …

Aden Brand Positioning

Labbrand helped ADEN with its brand positioning, including brand strategy, verbal identity and visual design. ADEN Services is a major innovator in the Facility Managemen…

Coca-Cola x Porsche Carrera Cup: Co-branding Strategy and Packaging Design

Coca-Cola collaborated with Porsche locally to create a strategic brand partnership and collaborative campaign. The aim was to leverage the assets of both brands and crea…

Healthy Brand Naming: WEIGHT WATCHERS Chinese Brand Name Creation

Embark on a journey of healthy brand naming with Labbrand, as they unveil the Chinese name 慧优体 [huì yōu tǐ] for Weight Watchers. This strategic creation aligns with the b…

Airbnb Brand Localization: Creating a Unique Chinese Brand Name and Visual Identity

In the competitive Chinese market, Airbnb faced challenges in successfully establishing its brand and conveying its travel philosophy to local consumers. Labbrand, levera…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Fenbid: Building a Pain Management Expert Brand with a Unique Visual Brand Language

GSK Fenbid holds a dominant position as the leader in the Oral OTC pain subcategory and ranks third in the broader pain relief category. To further solidify its brand pre…

SEAT Chinese Naming

Labbrand created the SEAT Chinese naming for SEAT, establishing the brand presence with Western uniqueness and elegance in China. SEAT Chinese Naming - A BRAND ON THE MOV…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject