In an exciting collaboration with Calbee, Labbrand, the chosen partner, is proud to unveil the Chinese product naming for Japan’s best-selling snacks, JagaRico and TomoRico. JagaRico, a popular potato snack, has secured its position as the top-selling snack in Japan. Paired with its counterpart, TomoRico, a delightful corn snack, both products are now available on Calbee Tmall International, the official online store hosted on China’s largest e-commerce platform.
Labbrand created the Chinese product names 薯哆口 [shǔ duō kǒu] and 玉米哆口 [yù mǐ duō kǒu] for JagaRico and TomoRico. The new names will help raise additional awareness for the popular snacks in China and familiarize the Chinese consumers with the Japanese snack manufacturer. In the future, Calbee aims to continually bring taste and fun by introducing its high-quality and innovative snack products to China and build brand awareness in the region.
JagaRico and TomoRico, with their brand-new Chinese product names, are slated to be launched on Calbee’s Tmall store on October 2019.
Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.
Calbee, Inc. (カルビー株式会社 Karubī Kabushikigaisha) engages in the production and sale of snacks and other food products in Japan and internationally. It offers potato-based, flour-based, corn-and bean-based, and other snacks, as well as cereals. The company markets its products under the Potato Chips, Jagarico, Jagabee/Jaga Pokkuru, Kappa Ebisen, and Frugra brands. Calbee, Inc. was founded in 1949 and is headquartered in Tokyo, Japan.
TomoRico, with its new introduction in 2018, and JagaRico, since 1995, one of the most popular snacks in Japan. We sincerely hope that Chinese consumers can enjoy these two yummy snacks, and share the joy and power of nature Calbee snacks brings.
Brand team manager at Calbee
It’s an honor to collaborate with Calbee on this product naming project. Being a renowned snack manufacturer and company in not only Japan, but the Asia region, we are excited to support Calbee in its goal to bring healthy, innovative and fun Japanese snack products to China and to build brand awareness in the region.
Creative Director at Labbrand
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