17 October 2025

LABBRAND Earns 12 Nominations at 2025 Transform Awards Asia

Global — LABBRAND, the leading independent global brand consultancy with 20 years of experience, has received an impressive 12 nominations across 7 project categories at the 2025 Transform Awards Asia, highlighting its excellence in brand innovation. The nominations span core categories including Best Brand Experience, Best Localization, Best Visual Identity, Best Naming Strategy, and many more, covering industries from food & beverage and hospitality to fashion retail and technology.

Whether partnering with world-renowned global brands or empowering local champions, LABBRAND has consistently leveraged insights-driven brand strategy and creative excellence, powered by our unique Brand Power model, to help brands unlock sustainable impactful growth. Scroll down to explore all of LABBRAND’s nominated projects:

• Guizhou Tourism Industry Development Co.: Created the ‘Milmont’ hotel brand portfolio into both a vibrant expression of Guizhou’s cultural heritage and a new driving force for the region’s tourism development; delivering both cultural and economic impact, and earning 4 nominations in brand strategy, architecture, naming, and visual identity categories.

• Marriott: Translated Marriott’s iconic intellectual property (IP) into a fully realized family journey including guest rooms, curated family activities, bespoke merchandise, and engaging social media content; nominated for Best Brand Experience. To date, these innovative family experiences have been rolled out across more than 200 hotels, with the Marriott Bonvoy program successfully delivering distinctive, high-quality stay experiences tailored to families.

• Vita Coco: Executed a strategic brand localization for the Chinese market to strengthen connections with Chinese consumers, aimed at enhancing functional value, lifestyle relevance, and cultural resonance; nominated for Best Localization.

• Logitech: Developed the branding and communication strategy for the G517 wireless gaming keyboard to resonate with gamers and their usage behavior; nominated in visual property and tone of voice categories. Conveying the spirit of ‘exploration’ and ‘breakthrough’ with precision, the concept drove commercial success and strong word-of-mouth recognition.

• ANATTA: Crystallized the collective brand vision, portfolio, and identity to build a robust strategic platform connecting the brand’s philosophical origin of the ‘Clean’ principle with its growth ambition for the entire ANATTA ecosystem of sub-brands; nominated for Best Brand Consolidation.

• Zhang Liang Malatang: Refreshed the brand’s visual identity to appeal to and deepen engagement with a younger audience to maintain visibility in a competitive market, enhance brand recall and reinforce market leadership; nominated in the Food & Beverage visual identity category. With its refreshed identity, Zhang Liang MalaTang made its debut in Singapore, marking an exciting milestone in the brand’s global expansion journey.

LABBRAND thanks the Transform Awards for the recognition. We are deeply honored to stand alongside so many outstanding projects this year. Our heartfelt thanks also to our clients for their trust and partnership as well as to our team members for their professionalism and relentless creativity. We look forward to the final results on November 20, 2025.

About Transform Awards Asia:

Transform Awards Asia 2025 celebrates excellence in brand transformation and strategy. The awards recognize best practices in brand development across the Asia-Pacific region, covering a wide range of categories including content, execution, evaluation, and strategy.

About LABBRAND GROUP:

LABBRAND Group serves as a guiding partner in systematic end-to-end brand development, assisting enterprises in unlocking the full potential of their brands and achieving sustainable, long-term growth. In collaboration with leading global enterprises across industries such as hospitality, finance, industrial manufacturing, mobility, and healthcare, Labbrand brings brand strategy and identity, creative brand experience, and brand management culture together as part of comprehensive brand systems. 

Media Contacts: 

Luna Liu

Chief of Staff

LABBRAND

luna.liu@labbrand.com

Jessalynn Chen

Managing Director, SEA

LABBRAND

jessalynn.chen@labbrand.com