Shanghai HQ

Labbrand stands proudly as one of the largest independent global branding agencies, headquartered in Shanghai, China. Founded in 2005 and with offices in Paris, New York, Singapore, and Malaysia, we serve clients across the world with exceptional branding, naming and innovation solutions.

As pioneers in the field of brand consulting in China, we’ve helped hundreds of brands successfully enter the Chinese market, and enabled well-established MNCs to further strengthen their brand equity in China. Today, Labbrand also accompanies leading Chinese companies in their global expansion and brand building initiatives across major Western and Asian markets.

We have a unique understanding of Chinese consumer culture and the local market specificities. Labbrand is globally recognized for its leading expertise in Chinese Brand Naming and expertise in market research, brand strategy, and design. We offer seamless branding solutions that empower our clients to develop impactful brands that are culturally-relevant and resonate with Chinese consumers.


  • +86 21 6298 8956

  • +86 133 0166 8850

  • Building 7, Unit 202, 50 Moganshan Road, Shanghai, China 200060



Managing Director

Anabelle heads the Labbrand Shanghai HQ, overseeing the business and key accounts relationships through strategic understanding of the client’s business and brand challenges.

That translates into her passion: working closely with the internal teams to drive effective project excellence and actionable branding solutions for our clients at local and global scale.

  • An international and multicultural team of seasoned experts.

  • A passion for branding, a dedication to business impact.

  • An expertise in the full suite of brand-building solutions.

  • An appetite for entrepreneurship and new frontiers.


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