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Hospitality Sphere

WANDER|Steering The New Path Of Travel

The world of travel and hospitality is undergoing a profound transformation, and WANDER is a deep dive on ways in which brands are staying ahead of the curve.

As experiences become just as important as destinations, platforms transform into bridges to personalized journeys, and accommodations evolve into immersive spaces that offer more than just a place to stay. In this shifting landscape, the most successful companies are those who reimagine how they connect with modern travelers today – WANDER brings into focus the brands and strategies shaping the new frontier of travel and hospitality.

Hospitality Sphere

Spheres of Success

HILTON

Unforgettable Hotel Brand Innovation

CLUB MED

Luxury Travel Brand Experience

HILTON

La Festa Phu Quoc: Launching A One-Of-A-Kind Travel Destination

RADISSON

Brand Localization Strategy

GRAN MELIA

Luxury Experience

AIRBNB

Airbnb Brand Localization: Creating a Unique Chinese Brand Name and Visual Identity

ALIBABA

Fliggy Brand Identity Creation

JINJIANG INTERNATIONAL

IU Hotel Brand Identity Rejuvenation

Expert Dialogues

LABBRAND & Gabriel Tan

LABBRAND & Gabriel Tan

Born 1982 in Singapore, Gabriel Tan is a multidisciplin

Born 1982 in Singapore, Gabriel Tan is a multidisciplinary designer who graduated from the National University of Singapore (NUS) Industrial Design in 2007. Since then, he has held several distinguished roles: he was a Partner at Outofstock Design from 2006 to 2015, founded Gabriel Tan Studio and Studio Antimatter in 2016, and has been a Creative Director of Ariake since 2016. A champion of craft processes, he co-founded Originmade in Porto in 2018, a brand that celebrates and revives the artisanal legacy of European makers. He is also the first Singaporean to work with the furniture world’s largest international names like B&B Italia and Herman Miller.
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LABBRAND & Kevin Gentle

LABBRAND & Kevin Gentle

With 10 years of experience in senior agency and client

With 10 years of experience in senior agency and client-side roles leading complex end-to-end innovation projects articulating strategy planning, experience design, operations design and scaling, LABBRAND’s Managing Partner, Kevin Gentle, spent nearly 3 years with Jin Jiang International Hotels in China as Vice President Brand R&D – Global Innovation Center.
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Brands of Interest

Let’s Start A Conversation

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