Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Innovation

INDUSTRY

  • FMCG
Contact Us

Driving Brand Innovation in the FMCG Sphere

Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your go-to source for the latest and greatest insights on Branding, Naming, and Innovation, with a special focus on the FMCG industry.

In this issue, we discuss the fascinating world of FMCG brand innovation, including brand naming, rebranding, new product launches, and brand insights.

NO.1 Mirinda Targets Gen Z ‘M-pact’ in Latest Brand Refresh

Mirinda unveiled a new look to court Gen Z consumers. The global PepsiCo-owned soda brand uses bold colours to represent its many fruity flavours, along with a playful explosive font and an ample serving of the letter ‘M’ in its brand assets to underscore good taste, in a yummy sense. The new visual identity, in fact, has been called ‘Making an M-pact’.

(Source: Campaign Asia-Pacific)

Mirinda brand innovation

NO.2 Coca-Cola Unveils Global Refresh For Minute Maid

The Coca-Cola Company has unveiled a global refresh of its juice brand Minute Maid. Minute Maid will continue using global sub-brands like del Valle and Cappy under a new, unified visual presentation with a new logo and typography. The Minute Maid refresh also includes updated color palettes, illustrations, and photography that add brightness and liveliness and is extensible enough to be used globally across different sub-brands.

(Source: Dieline)

Minute Maid: branding innovations

No.3 Nescafé Taps into Iced Coffee Market with Ice Roast

Under its Nescafé brand, Nestlé has launched Ice Roast, it’s first soluble coffee designed especially for use in iced coffee beverages, in response to rising demand for products that allow people to recreate “café-style” cold coffee experiences in the home.

(Source: FoodBev Media)

Nescafé Taps into Iced Coffee Market with Ice Roast

No.4 ‘Kraft Heinz Brings Convenience to Frozen Meals with Homebake 425°/:30

The Kraft Heinz Company is doubling down on home-cooked convenience with its new Homebake 425°/:30 brand. It features frozen main courses, side dishes and vegetables, all of which cook in a 425-degree oven for 30 minutes. Kraft Heinz has recently been on an innovation blitz, launching brands in new categories, getting into the plant-based space and putting new spins on classic products.

(Source: Food Dive: News for the food industry)

Kraft Heinz brand innovation

No.5 DSM and Firmenich Complete Merger to Become ‘Trailblazer’ in Nutrients, Flavours, and Fragrances

One year after DSM and Firmenich announced plans to combine their food, beverage, and taste businesses, the merger was complete. The new company, dsm-Firmenich P&B, launched on 9 May, becoming one of the world’s largest innovative companies in the field of nutrition, health and beauty.

(Source: FoodNavigator)

DSM and Firmenich

No.6 Michelle Obama Launches Healthier Food and Beverage Company Aimed at Children

Michelle Obama is co-founding PLEZi Nutrition, a company focusing on healthier food and beverage products for children, with the goal of replacing sugar-laden drinks and snacks. Plezi Nutrition’s first product is a drink called Plezi. It has 75% less sugar than average leading fruit juices, no added sugar, plus fiber and nutrients, such as potassium, magnesium and zinc.

(Source: Food Dive: News for the food industry)

Michelle Obama Pebbles: branding innovations

No.7 Do Foreign FMCG Brands Still Have a Place in China 2023?

The Fast-Moving Consumer Goods (FMCG) market in China is one of the largest and most dynamic in the world. With a rapidly growing middle class, increasing disposable income, and changing consumer habits, the demand for high-quality FMCG foreign products in China is on the rise despite the intensifying domestic competition.

(Source: Dao Insights)

Foreign FMCG branding innovations

No.8 Will AI be A Game Changer in Commercial Design? We Talked to Nestlé, Mars, and Ambrosial

In this article, FBIF talks to Nestlé, Mars Wrigley, and Ambrosial to get their perspectives on AI-powered design. The three interviewees all expressed relatively optimistic views on AI design. AI-assisted software is not yet ready for full use in the commercial design process, but it can serve as a source of inspiration and boost efficiency, and will continue to have great potential for further technological development and branding innovations.

(Source: FoodTalks)

Will AI be A Game Changer in Commercial Design
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Name Analysis of China Internet Brands: The Online Animal Kingdom

In the realm of China's internet landscape, animal-themed names dominate the kingdom of top-ranking websites. From e-commerce and social media to search engines and news …

What is Unique About Japanese Naming

The age old allure of Japanese culture is attributed in part to the mysterious co-existence of complexity and simplicity in its history, language, and traditions. But wha…

Brand Building – Integrated Branding: A Multi-Disciplinary Approach

Brand Building is not a simple task.Sometimes brands promote themselves visually through a strong identity and flashy advertising. Others take a step back, conduct market…

Platform Brands in Fintech: Designing for Trust

Platform brands exist in every industry, but the considerations are not all the same. In finance, where hundreds of companies now specialize in using new technology to of…

Brand Marketing Strategies: How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow

In this comprehensive report on brand marketing strategies, we consistently refer to the terms “teenagers” and “post 90s.” Although the year of birth may not be a perfect…

Product Name Analysis: Estée Lauder

In the realm of cosmetics, crafting effective Chinese product naming is crucial for international brands like Estee Lauder. These names must seamlessly convey the product…

Brand Building Actions of Canadian Companies: Commitment to Brand Promises, Cultivating Community and Listening to Customers

This article is part 2 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-building activities of Canadian brands that made the…

Cosmetic Brands: Acing the Homegrown Beauty Game in Indonesia

Witness the flourishing landscape of Indonesia's cosmetic industry, experiencing a remarkable growth rate of 9%, surpassing the projected annual GDP growth of 5.2% in 201…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject