Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Insights Our Thinking Detail

EXPERTISE

  • Innovation

INDUSTRY

  • FMCG
Contact Us

Driving Brand Innovation in the FMCG Sphere

Are you ready to take your brand to the next level? Look no further than Labbrand Spotlight! Our news collection is your go-to source for the latest and greatest insights on Branding, Naming, and Innovation, with a special focus on the FMCG industry.

In this issue, we discuss the fascinating world of FMCG brand innovation, including brand naming, rebranding, new product launches, and brand insights.

NO.1 Mirinda Targets Gen Z ‘M-pact’ in Latest Brand Refresh

Mirinda unveiled a new look to court Gen Z consumers. The global PepsiCo-owned soda brand uses bold colours to represent its many fruity flavours, along with a playful explosive font and an ample serving of the letter ‘M’ in its brand assets to underscore good taste, in a yummy sense. The new visual identity, in fact, has been called ‘Making an M-pact’.

(Source: Campaign Asia-Pacific)

Mirinda brand innovation

NO.2 Coca-Cola Unveils Global Refresh For Minute Maid

The Coca-Cola Company has unveiled a global refresh of its juice brand Minute Maid. Minute Maid will continue using global sub-brands like del Valle and Cappy under a new, unified visual presentation with a new logo and typography. The Minute Maid refresh also includes updated color palettes, illustrations, and photography that add brightness and liveliness and is extensible enough to be used globally across different sub-brands.

(Source: Dieline)

Minute Maid: branding innovations

No.3 Nescafé Taps into Iced Coffee Market with Ice Roast

Under its Nescafé brand, Nestlé has launched Ice Roast, it’s first soluble coffee designed especially for use in iced coffee beverages, in response to rising demand for products that allow people to recreate “café-style” cold coffee experiences in the home.

(Source: FoodBev Media)

Nescafé Taps into Iced Coffee Market with Ice Roast

No.4 ‘Kraft Heinz Brings Convenience to Frozen Meals with Homebake 425°/:30

The Kraft Heinz Company is doubling down on home-cooked convenience with its new Homebake 425°/:30 brand. It features frozen main courses, side dishes and vegetables, all of which cook in a 425-degree oven for 30 minutes. Kraft Heinz has recently been on an innovation blitz, launching brands in new categories, getting into the plant-based space and putting new spins on classic products.

(Source: Food Dive: News for the food industry)

Kraft Heinz brand innovation

No.5 DSM and Firmenich Complete Merger to Become ‘Trailblazer’ in Nutrients, Flavours, and Fragrances

One year after DSM and Firmenich announced plans to combine their food, beverage, and taste businesses, the merger was complete. The new company, dsm-Firmenich P&B, launched on 9 May, becoming one of the world’s largest innovative companies in the field of nutrition, health and beauty.

(Source: FoodNavigator)

DSM and Firmenich

No.6 Michelle Obama Launches Healthier Food and Beverage Company Aimed at Children

Michelle Obama is co-founding PLEZi Nutrition, a company focusing on healthier food and beverage products for children, with the goal of replacing sugar-laden drinks and snacks. Plezi Nutrition’s first product is a drink called Plezi. It has 75% less sugar than average leading fruit juices, no added sugar, plus fiber and nutrients, such as potassium, magnesium and zinc.

(Source: Food Dive: News for the food industry)

Michelle Obama Pebbles: branding innovations

No.7 Do Foreign FMCG Brands Still Have a Place in China 2023?

The Fast-Moving Consumer Goods (FMCG) market in China is one of the largest and most dynamic in the world. With a rapidly growing middle class, increasing disposable income, and changing consumer habits, the demand for high-quality FMCG foreign products in China is on the rise despite the intensifying domestic competition.

(Source: Dao Insights)

Foreign FMCG branding innovations

No.8 Will AI be A Game Changer in Commercial Design? We Talked to Nestlé, Mars, and Ambrosial

In this article, FBIF talks to Nestlé, Mars Wrigley, and Ambrosial to get their perspectives on AI-powered design. The three interviewees all expressed relatively optimistic views on AI design. AI-assisted software is not yet ready for full use in the commercial design process, but it can serve as a source of inspiration and boost efficiency, and will continue to have great potential for further technological development and branding innovations.

(Source: FoodTalks)

Will AI be A Game Changer in Commercial Design
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Popular Cars and their Attractive Names

Embarking on a journey through the automotive landscape, one cannot help but marvel at the fascinating world of car names. From the streamlined elegance of sports cars to…

Decoding Brand Naming Strategies of Plant-based Meat Brands

In 2020, "plant-based" is observed to be one of the top food trends that are shaping transformative dietary changes globally. When considering brand naming strategies, it…

Reader’s Digest, Radioshack, Blockbuster among Brands Predicted to Disappear

In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of brands that will disappear by the end of this yea…

Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation

Marketing and branding professionals face a reoccurring question in today’s business world: How can my brand be differentiated from competitors and recognized by my targe…

Research with Minority Populations

Research with Minority Populations: An Opportunity for Brands in China We exist in a society that is continuously globalizing and transforming. As our populations increas…

Color Wars: Multi-Branded Strategy in French Telecommunications

Multi-branded strategy in French telecommunications echoes the industry trends observed in automotive. As the automotive sector engages in discussions around geographic o…

Taking a Journey Mindset: The Facilitation Approach to Brand Innovation and Building

A global consumer goods brand was facing a challenge: Chinese companies were “innovating” much faster than their multinational counterparts, with new brands, new products…

How Did Perfect Diary Become a Top Cosmetic Brand in China?

Founded in 2016, Perfect Diary (完美日记) is one of the most popular beauty brands amongst millennials and Gen Z consumers in China. Being an innovative disruptor and a top c…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject