Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.

朗标是一家根植中国的领先品牌咨询公司,为客户提供包括市场和消费者研究,品牌策略以及创意服务的综合性品牌解决方案,帮助打造和管理成功的品牌。

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Dog vs. Cat? 360buy’s New Visual Identity, Brand Mascot and Expansion Plan

In April 2013, Chinese e-commerce giant 360Buy announced that its domain name would officially change to JD.com with a new logo and a new brand mascot “Joy”, the metal dog.

PPR Renames to Kering for Transformed Brand Identity

PPR announced it would adopt a new name Kering, a new logo and tagline.

Chinese Brand Names that Make You Happy

A powerful brand name can do many things. Emotions are triggered by a number of elements we are sometimes not aware of. Such associations are often called on in brand development and marketing. Can brand names make people happy?