Labbrand is the leading China-based brand consultancy that provides market and consumer research, brand strategy, and creative services to develop and manage successful brands.



Pepsi Launches New Logo and Packaging in China. Well, almost.

Five years after Pepsi announced its new logo , the update is finally reaching the Chinese market, so is the concept "Live for Now". But do they translate well in China?

branding, research, strategy, naming, digital, design

The Truth About Real Time Marketing

What are real time marketing and and the myths around it?

Digital in China: WeChat, Baileys, MaxFactor

WeChat opens up payment functionality
Baileys plays the BFF card with Chinese girls
Max Factor turns smog into gold

digital strategy, branding

Labbrand, branding, LinkedIn
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook