Labbrand is a leading China-originated brand consultancy.
For us, branding is not mysterious terminology. We demystify branding to build brand value.



Have You Met Cortana’s Little Sister XiaoBing, the Jolly Chat Robot by Microsoft?

Microsoft “revived” its beloved chat robot XiaoBing in China. The robot girl named XiaoBing immediately attracted numerous followers expecting her tongue-in-cheek responses in a boring day.

branding, research, strategy, naming, digital, design

Winter is Coming for Marks & Spencer?

Common Pitfalls that Brand Falls into in China

Digital in China: DS, Momo, Yves Saint Laurent

DS Crowdsourcing for Automobiles
Momo Flirting App
Yves Saint Laurent’s “Kissing Habit Survey”

digital strategy, branding

Labbrand, branding, LinkedIn
LABReport 2014 The Culture Issue
Labbrand, branding, Sina Weibo
Labbrand, branding, Facebook