Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Wins at the iF Design Award 2021

SHANGHAI, April 15, 2021 – Good design brings strategic solutions and distinctive experiences for brands to stand out and resonate. We are delighted to announce that our work with Coca-Cola has won in the Packaging Category at iF Design Award 2021. It was also awarded Transform Awards Asia earlier this year.

The iF DESIGN AWARD has been a globally recognized trademark when it comes to excellent design since 1954. It is internationally established as a symbol of design excellence and is known as one of the most important design prizes in the world. It honors design achievements in all the multiple disciplines.

Coca-Cola has teamed up with Porsche locally through a series of strategic brand partnerships and collaborative campaigns to leverage the assets of both brands. Labbrand is commissioned by the partnership to build a cohesive, distinctive and interactive packaging set with clear delivery of the Porsche Carrera Cup Asia elements through on-pack interaction.

Labbrand designed the limited edition sleek can, exclusive collection gift set, and animation. On the cans, the Porsche 911 GT3 Cup race car is paired with classic race scenes to recreate the thrilling excitement of the race track. The intricate design details of tire tracks, headlights shadow, turning shoulders, and striking grille of the car created a powerful image conveying the idea of “double the pleasure, full-speed ahead”.

This themed limited-edition packaging features Coca-Cola’s strong selling 300 Sleek Can and graphics representing Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed, offering a selection of Porsche branded premiums, incentives, and admission tickets.


About Labbrand

LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005 with offices in Singapore, New York, Vancouver and Paris.

As your Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovations to create and develop impactful brands. 

Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen your brand equity.

  • We are excited to have our work recognised by iF Awards. I would like to thank our outstanding team and loyal clients with whom we partnered to create the extraordinary design. Over the past 15 years, Labbrand has been living to its vision that ideas change the world and bring them to life through branding, and create impactful and responsible brands. This is proudly shown in the celebrated work

    Vladimir Djurovic

    CEO at Labbrand

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Building in China: Labbrand Gives Public Lecture about Brand Building for Greenland

Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the…

Labbrand’s Visual Identity Creations Win Two Awards at iF Design Award 2017

MUNICH, March 15, 2017 - Labbrand, the leading China-originated global brand consultancy, is awarded once again for its creative and strategic excellence. Both of its wor…

MADJOR Hosts Event to Help Brands Elevate Customer Experience with Emotional Chatbots

SHANGHAI, April 27, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with Emotibot, an artificial intelligence technology company, to host a MADSquare b…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Hosts Event to Uncover How Brands Can Leverage Social Media Big Data

SHANGHAI, September 2, 2016 – Labbrand hosted a LABSquare breakfast seminar themed “The Myth and Reality of Big Social: Leverage Social Big Data to Elevate Your Brand Str…

Labbrand Develops Brand Strategy and Chinese Brand Identities for Thomas Cook Group and Its Brands

SHANGHAI, July 6, 2016 – In March 2015, Thomas Cook, the oldest name in travel, entered into a partnership with leading Chinese investment group Fosun. Together, they loo…

Global Branding Company Labbrand Hosts Event to Celebrate its 10 Year Anniversary

SHANGHAI, October 15, 2015 – Global Branding Company Labbrand hosted a LABSquare breakfast seminar themed A Decade of Brand Innovations at UNDEFINE at M50 Creative Park. …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject