Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Wins Two Awards at Transform Awards North America 2018

NEW YORK, October 30, 2018 – Labbrand’s work with Voya Financial, the New York-based financial, retirement, investment and insurance company, was honored with two awards at the annual Transform Awards North America. The awards recognized Labbrand’s work in creating the Chinese brand identity for Voya, including a Chinese brand name and a bilingual brand signature that resonated with the growing Chinese community across the U.S.

The awards include:

GOLD award in Best Naming Strategy;

SILVER award in Best Visual Identity from the Financial Services Sector.

“Landing on a name that is visually and evocatively aligned with the brand was a big challenge and the bilingual brand signature is beautifully done,” says the judging panel.

Labbrand worked closely with Voya Financial to create a Chinese identity for the brand that is optimistic, approachable, and relatable to the Chinese-American community, who needs smart and professional financial planning and management. Labbrand created the Chinese brand name 沃雅 [wò yǎ], conducted linguistic tests in major Chinese dialects spoken in the U.S., and designed the bilingual brand signature.

“We are honored to be recognized in a room brimming with branding talents. Our sincere gratitude goes out to our clients with whom we continuously worked with to bring out the positive power of branding,” says Ying Mu, Vice General Manager of Labbrand New York. “We are especially thrilled to be recognized for a project that reflects the cultural diversity of the U.S. market.”

Labbrand, a global brand consultancy with a cross-disciplinary approach, was founded in 2005 in Shanghai, China. The award-winning consultancy has expanded its presence to North America with the establishment of offices in New York and Vancouver in 2016 and 2017 respectively. Labbrand has won recognitions at Transform Awards Asia-Pacific at each year’s competition since 2014.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About Voya Financial

Voya Financial, Inc., helps Americans plan, invest and protect their savings — to get ready to retire better. Serving the financial needs of approximately 14.3 million individual and institutional customers in the United States, Voya is a Fortune 500 company that had $8.6 billion in revenue in 2017. The company had $528 billion in total assets under management and administration as of June 30, 2018. With a clear mission to make a secure financial future possible — one person, one family, one institution at a time — Voya’s vision is to be America’s Retirement Company®. Certified as a “Great Place to Work” by the Great Place to Work® Institute, Voya is equally committed to conducting business in a way that is socially, environmentally, economically and ethically responsible. Voya has been recognized as one of the 2018 World’s Most Ethical Companies® by the Ethisphere Institute; one of the 2018 World’s Most Admired Companies by Fortune magazine; as a member of the Bloomberg Gender Equality Index; and as a “Best Place to Work for Disability Inclusion” on the Disability Equality Index by Disability:IN.

About Transform Awards

The Transform Awards is a global celebration of brand development, reputation management and rebranding. Established in 2009 by the Transform Magazine, the Awards honours and rewards the most innovative, creative and successful brand work across the world. Each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Research Director Archana Mohan Speaks at FUSE 2019 On Brand Innovation

Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is an event for design & brand strategists, cele…

Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

SHANGHAI, April 26, 2016 – Global leader Volkswagen unveiled a new sedan named PHIDEON at the 2016 Beijing Auto Show this month. PHIDEON is positioned as the new C segmen…

Labbrand Presents at Maison & Objet Paris 2018 on International Brand Strategy

PARIS, September 7, 2018 – Delve into the realm of international brand strategy as Labbrand Paris takes the stage at Maison & Objet 2018. The retail conference, held …

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

Labbrand Wins Wayfinding Design Project for GF Securities’ New Headquarters

SHANGHAI, June 27, 2017 - Labbrand, the leading China-originated global brand consultancy, has officially been solicited by GF Securities for its identity design project …

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject