Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Design

REGION

  • China
  • APAC

INDUSTRY

  • Tech & Digital
Contact Us

Udemy Brand Identity New York: Expanding Corporate Training in China

Project Overview

Labbrand collaborated with Udemy, a global platform for learning and teaching online, to develop a Chinese name and brand identity New York that would resonate with local customers. The Chinese name, 优领思 [yōu lǐng sī], was crafted to reflect Udemy’s mission of providing high-quality, flexible, and effective skills development opportunities to organizations and individuals in China. In this seamless symbiosis of culture, mission, and resonance, Udemy fortified its foothold in China, poised to meet the rising demands of a dynamic and evolving market landscape.

Challenge

Udemy is a global platform for learning and teaching online that offers a wide range of courses to learners and businesses around the world. As part of its expansion strategy, Udemy recognized the need to establish a strong presence in China, where the demand for flexible and accessible corporate training solutions is rapidly growing. To achieve this goal, Udemy partnered with Labbrand to develop a Chinese brand name and visual identity that would resonate with local customers and reflect Udemy’s values and mission. The task necessitated the creation of a name and logo that stood as unequivocal symbols of Udemy’s values, mission, and dedication to advancing lives through education. Udemy needed a name and logo that would authentically reflect its values and mission and would be easily recognizable and memorable for learners and businesses in China.

Solution

Labbrand, with its expertise in Chinese language and culture, worked closely with Udemy to develop a Chinese brand name and visual identity that would meet its requirements. The name, 优领思 [yōu lǐng sī], combines the characters for “excellence” – 优质内容, “leadership” – 领先行业, and “deliberation” – 构思未来, emphasizing Udemy’s commitment to providing high-quality, flexible, and effective skills development opportunities to organizations and individuals in China. The new brand identity features a bold, modern design with a color palette that reflects Udemy’s global brand identity.

Results

The new Chinese brand name and localized visual identity developed by Labbrand for Udemy were unveiled on March 1, 2023. The launch of the new brand identity New York was marked by its presence on various touchpoints, such as local social media platforms and Udemy’s partner Sanjieke’s website. The launch has had a positive impact on Udemy’s brand equity in the Chinese market, enhancing its reputation as a leading global platform for learning and teaching online.

  • China is a growing market for online learning solutions so we are excited to launch the new identity that conveys our mission and vision to Chinese professionals.

    Rich Qiu

    president of New Ventures at Udemy

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Chinese Brand Name Creation for Dolby: Captivating and Empowering Dolby Atmos

Dolby Laboratories, a renowned global leader in cutting-edge audio and entertainment enhancement technologies, sought Labbrand's expertise to develop Chinese brand names …

Brand Optimization Strategy for Keep: Enhancing Clarity and Engagement

Labbrand provided a thorough assessment and solution for Keep, a prominent brand in China dedicated to enhancing global sports experiences. With the expertise in brand op…

Aden Brand Positioning

Labbrand helped ADEN with its brand positioning, including brand strategy, verbal identity and visual design. ADEN Services is a major innovator in the Facility Managemen…

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

Brand Optimization for FITURE

FITURE, a rising leader in China's smart fitness industry, recognized the need to strengthen its brand awareness, establish brand synergy, and coordinate internal and ext…

Wrigley’s Consumer Insights Research in China Unveiling Extra Professional Cleanliness

Labbrand conducted in-depth consumer insights research to uncover the concept of "clean" in the Chinese context for Wrigley's new product line, Extra Professional Clean. …

AMWAY Industry Insight Market Research

Labbrand successfully helped Artistry, a high-end cosmetic brand under Amway, gained an in-depth industry insight market research for brand positioning. Industry Insight …

Rituals Collection Renaming

Bringing ancient Indian wisdom of body-mind-soul balance closer to Chinese consumers by collection renaming. Challenge Rituals is a well-known Netherlandish body care bra…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject