Singapore — LABBRAND, the leading independent global brand consultancy with 20 years of experience, are proud to announce a win at Transform Awards Asia 2024 in the category of ‘Best Expression of a Brand on Social Media Channels’ for their collaborative project with Curio Collection by Hilton: “Launching a One-of-Kind Destination, La Festa Phu Quoc, to Win the Hearts of Travellers”.
The Transform APAC Awards is a prestigious annual event that celebrates excellence in brand development, design, and communication within the Asia-Pacific region. Organized by Transform Magazine, the awards honor the best and most innovative branding, creative design, and strategic brand management work across various industries in the APAC region. Winning a Transform APAC Award signifies exceptional creativity, strategic thinking, and the ability to create meaningful and lasting connections between brands and their audiences.
To celebrate La Festa Phu Quoc, Curio Collection by Hilton’s grand opening, an impactful and meaningful overarching launch campaign strategy was developed. With the objectives of being led by a strong launch campaign theme that is highly aligned to the established hotel positioning strategy, key activation ideas to attract, engage and impress target audiences were recommended by LABBRAND to Curio Collection by Hilton teams to support and build on the strength of the launch.
The launch campaign theme of “Spark Your Inner Curiosity” hopes to speak to the hearts and minds of travelers who would be innately interested and curious about the wonders of Phu Quoc, this charismatic and spellbinding island in Vietnam, and La Festa, an iconic property sitting at the heart of it. With the distinct Mediterranean appeal on property, it was drawing out that ignition of curiosity with the spectacular spaces and experiences that are heartfully created for travellers to ‘Imagine the Wonder’.
It was important to activate the ideas through an ideal content-channel mix for best reach, relevance and engagement. Content templates were designed to further guide the Curio Collection by Hilton team on execution of the visual and verbal content throughout the duration of the launch campaign. Bringing in that element of surprise and delight because of the unexpected, the ideas were developed for the purposes of pre-launch to launch and post-launch activation, a lot of which continue to front social media posts today.
Jessalynn Chen, Managing Director, SEA of LABBRAND commented, “Working alongside the Curio Collection by Hilton team for this project has been an incredibly rewarding experience. This award is a true reflection of the power of collaboration meeting our mission in branding: to help the idea at the core of the brand meet the world with impact. We’re excited to carry on pushing the boundaries of what’s possible, and this recognition is just the beginning of what we can accomplish together in the years to come.”
About LABBRAND:
LABBRAND, is a leading independent global brand consultancy founded in Shanghai in 2005 with offices in Paris, New York, Singapore, and Kuala Lumpur. Through seamless coordination of our expertise in Insights, Strategy, Naming and Design, we translate brand ideas into impactful identities and experiences that strengthen brand equity. Bringing strategy, creative experience and culture altogether into comprehensive brand systems to create and develop successful brands. Guiding clients through every stage of the brand development journey – from inception and execution to management. LABBRAND has been recognized by the world’s most influential award organizations, earning over 70 prestigious accolades including iF Design Award, Red Dot Design Award, London International Awards (LIA), Transform Awards in Asia, North America and Europe.
Media Contact:
Jessalynn Chen
Managing Director, SEA
LABBRAND
jessalynn.chen@labbrand.com
About Curio Collection by Hilton:
Curio Collection by Hilton is a global portfolio of 175 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.
Media Contact:
Maria Singh
Senior Manager, Communications APAC
Hilton
maria.singh2@hilton.com
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