A Seamless Coordination of Market Research, Brand Strategy, Brand Naming and Design
Labbrand is a leading global branding consultancy that provides comprehensive and one-stop branding solutions. We help businesses define, create and establish a powerful brand identity that resonates with their target audience.
Building from customer and market insights, we enable our clients to make informed decision on their brand strategy and program, and create a brand identity that embodies the unique values of that brand.
With our holistic capabilities and seamless coordination of market research, brand strategy, brand naming and design, we are a unique branding agency that thrives to build brands that truly stand out. Our approach is tailored to support businesses valorize their corporate brand in transformation times (IPO, M&A, Globalization, Localization, etc...), as well as businesses with the ambition to amplify the performance of their portfolio of brands, products and services.
Recognizable proposition, name and visual identity helps customers trust the business.
Recognizable and ownable name brings higher value and leads to increased customer loyalty.
Communicates vision, mission and values to resonate with target audience.
Create sense of pride and ownership among employees.
Clear, memorable visual and verbal representation supports marketing.
Meaningful, attractive, consistent, and cohesive image across all channels.
Recognition and trust attracts and retains customers.
Communicate unique selling points/values.
Enhances the value that a brand brings to a business.
Into new markets or products/services.
Create a unique brand identity to differentiate from competitors.
Adapt branding for new markets and cultural differences, and for IPO ambitions.
Reflect a major change such as merger or acquisition.
Change how the brand is perceived by consumers.
Develop a new branding strategy for online presence.
Develop branding strategy to communicate benefits of offerings.
Differentiate through branding to stand out from intense competition.
Update branding to appeal to Millennials or Gen Z.
Use branding to rebuild trust and repair reputation during a crisis.
Our unique branding framework combines scientifically analyzed first-hand insights of external and internal factors together with creative projections of the brand identity.
For utmost resonance with specific market cultures, all our consultants are professionally trained semioticians who analyze the signs and symbols that shape a culture. This enables to derive a unique point of view on how to best articulate a brand in a culturally-relevant and aspirational brand positioning.
At Labbrand, we deliver branding solutions that are attractive and impactful across all target audiences - from key internal stakeholders, external partners, investors, end-consumers and the general public.
This is all possible thanks to the seamless collaboration of our branding specialists - our research specialists, brand strategy consultants, naming experts and designers.
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