Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Branding

INDUSTRY

  • Fashion & Luxury
Contact Us

Chopard Launched the Product Chinese Name for L’Heure du Diamant Created by Labbrand

About Chopard

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxury Maisons offering a complete collection of watches and jewelry crafted with emotions.

L’Heure Du Diamant

In 2025, Chopard unveils 12 new creations within its iconic L’Heure du Diamant collection, each blending haute horlogerie with refined jewelry aesthetics. Marrying the classical elegance of traditional watchmaking with a distinctly modern allure, the collection celebrates the beauty of diamonds through time. The name L’Heure du Diamant carries dual meanings—both “The Diamond Hour” and “Time for Diamonds”—a poetic expression of fleeting yet precious moments. From the freshness of morning to the mystery of night, the collection embodies emotion through time, honoring the strength, confidence, and radiance of today’s women.

Left: L’HEURE DU DIAMANT MOONPHASE; Right: L’HEURE DU DIAMANT ROUND

Product Naming by Labbrand:Where Time Meets Elegance

To capture the emotional depth and refined craftsmanship of the collection in the Chinese market, Chopard collaborated with Labbrand to create a Chinese name: 钻时诗翩 (Zuan Shi Shi Pian).

The name evokes the image of radiant diamonds dancing gracefully through time. “钻时” speaks directly to the essence of the collection—diamonds and time—symbolizing lasting brilliance and treasured moments. The second part, “诗翩,” is both poetic and dynamic: its pronunciation recalls the word “诗篇” (poem), suggesting an ode to exquisite craftsmanship, while “翩” draws from the imagery of graceful dance. Together, the name suggests lightness, elegance, and poetic movement, reflecting not only the aesthetic of the watches but also the graceful confidence of modern women navigating life on their own terms.

With “钻时诗翩 (L’Heure du Diamant),” Labbrand once again demonstrates how language can elevate brand storytelling—creating a name that resonates deeply with Chinese consumers while preserving the essence of a globally admired collection.

The images Chinese name 钻时诗翩 (zuan shi shi pian) present

About Labbrand

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We drive forward the positive power of branding. Leading brands on impactful journeys, we create meaningful brand experiences by bringing together excellence in research, strategy, design and verbal identity.

About Chopard

Founded in 1860 by Louis-Ulysse Chopard, Chopard is an internationally acclaimed Swiss luxury watch and jewellery brand. The brand was acquired by Mr. Karl Scheufele and his wife Ms. Karin Scheufele in 1963 and has since been operated as a family-owned company. Currently is helmed by their two successors Mr. Karl-Friedrich Scheufele and Ms. Caroline Scheufele, Co-President of Chopard. Passed on from generation to generation, it has ceaselessly perpetuated the heritage of artisanal skills and traditional crafts in fashioning exceptional and unique creations that naturally stir a sense of Emotion.

This Chopard Emotion is expressed through the prism of three central elements: craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous creativity that enables each and every individual to find the precious objects most attuned to their own nature; and finally, ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible. The Maison Chopard stands out in the field of luxury watchmaking and jewellery through its authentic, human and profound approach. Accompanied by its contemporary creations, it celebrates a resolutely positive vision of the world and testifies to a perpetually renewed creative fearlessness, along with constant perfected watchmaking expertise and jewellery-making virtuoso acquired over successive generations.

Chopard’s shop


  • Chopard’s deep roots in watchmaking and its consistent pursuit of craftsmanship have always impressed us. The brand’s high standards gave us a lot of inspiration during the naming process. With ‘钻时诗翩’, we wanted to reflect the beauty of time and diamonds in a simple, meaningful way. The name expresses Chopard’s admiration for feminine elegance, and we hope it resonates with women who see their watch not just as a timekeeper, but as something that reflects their personal style and story.

    Alva Lv

    Associate Director, Verbal branding Strategy, Labbrand

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Volkswagen’s global campaign Chinese Tagline Creation

Labbrand created the Chinese tagline for Volkswagen's global campaign, communicating the sustainable and initiative brand image in Chinese market. Volkswagen's global cam…

QUORN Brand Activation and Repositioning Strategy

Labbrand assisted Quorn, a meatless food brand, in overcoming low receptivity in Asian markets and repositioning the brand. Through market localization and the REACT meth…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Chinese Brand Tagline Creation: VESTAS

Dive into the realm of Chinese brand tagline creation with Labbrand, where meticulous craftsmanship gave birth to the tagline 业精于风 [yè jīng yú fēng] for Vestas. This exqu…

Labbrand Created Chinese Brand Name For French Leading Feminine Care Brand Intima

Recently, the leading French feminine care brand Intima has released the Chinese brand name "茵缇玛" [yīn tí mǎ] created by the Labbrand naming team, marking it as a milesto…

Creating Key Visuals and Brand Design Strategy for Rheinmetall

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and brand design strategy. Brand Design Strategy: TECHNOLOGIES FOR MOBILITY Rheinmetall Automoti…

Parisot Chinese Brand Name Creation

Labbrand demonstrates expertise in Parisot Chinese brand name creation with the introduction of 品黎家 [pǐn lí jiā] for the esteemed French furniture manufacturer. Explore t…

EVERHOME: New Hotel Brand Naming in New York

Choice Hotels International, Inc., a leading lodging franchisor, sought for a new brand naming in New York within the extended-stay category to cater to the evolving need…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject