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LABBRAND Wins International Sustainability Awards for Green Branding Excellence

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights the company’s influence in guiding businesses toward environmentally responsible communication, ensuring that sustainability is not just an operational goal but an integral part of brand identity.

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Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, February 11, 2015 – Witness the strategic move in Club Med strategy in China with the launch of Joyview by Club Med. The world's leading holiday brand introduce…

Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Pernod Ricard China Launches DRINKS&CO with its Chinese Name 樽乐加 [zūn lè jiā] Created by Labbrand

Pernod Ricard is the world’s n°2 in wines and spirits. In China, Pernod Ricard leads the way among all international wine and spirits groups. Key brands such as Chivas Re…

Labbrand Featured by Marketing Interactive on Chinese Tech Giant’s Logo Revamp

Last week, a day ahead of April Fools' Day, Xiaomi decided to release news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners comp…

Labbrand Featured by BrandBerries on 6 Key Global Branding Trends And Predictions For 2023 And Beyond

As 2023 unfolds, here are six key global branding trends that will influence our industry in the future. 

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

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