Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

Lanvin Group Rebranding Strategy and Brand Identity Transformation

Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a rebranding strategy, communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

LANVIN Logo Design
Lanvin’s Heritage

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

LANVIN GROUP Logo Design
The modulated sans-serif design is crafted with respect to heritage and adaptive for modern media

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

Rebranding Strategy: Bilingual Brand Signature
The Lanvin Group Bilingual Brand Signature
Color System Design for Rebranding Strategy
A Representative Color System of Brand Inclusivity and Cultural Diversity
Brand Inclusivity and Cultural Diversit
A Representative Color System of Brand Inclusivity and Cultural Diversity
LANVIN E-commerce
The Lanvin Group brand universe is further manifested through a new website experience that exemplifies fluidity and agility
New Website for Rebranding Strategy
Brand Inclusivity and cultural diversity is well represented through the new Group website

The rebranding strategy is a celebration of the Group’s inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Labbrand’s expertise in brand identity creation has successfully reimagined Lanvin Group as a prominent player in the global luxury fashion industry. The new brand identity showcases the Group’s commitment to both its heritage and innovation, enabling it to carve out a distinctive position in the market. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Strategy in China: Givaudan

Explore Labbrand's prowess in brand strategy in China as they conduct a two-phase research project, delivering Givaudan a comprehensive plan for entering and dominating t…

ETRO Digital Experience Design

Embark on the transformative journey of Digital Experience Design with MADJOR, as they partner with ETRO from insights to execution. Accompanying ETRO in the creation and…

Fenbid: Building a Pain Management Expert Brand with a Unique Visual Brand Language

GSK Fenbid holds a dominant position as the leader in the Oral OTC pain subcategory and ranks third in the broader pain relief category. To further solidify its brand pre…

GrandVision in China: GRANDOPTICAL Chinese Brand Name Creation

Explore the strategic prowess of Labbrand in GrandVision's presence in China as they expertly craft the Chinese brand name for Grand Optical, a part of the GrandVision po…

MAXI-COSI Global Multi-Channel Ad Campaign

Labbrand collaborated with MAXI-COSI to create a global multi-channel ad campaign for their new Wheely stroller. The campaign aimed to communicate the brand’s positioning…

Chinese Product Name Creation for Nespresso’s New Product Line Vertuo

Labbrand, a leading branding agency, undertook the task of product naming for Nespresso's latest product line, Vertuo, in China. The result was the Chinese verbal identit…

J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

Driscoll’s Brand Localization

Labbrand helped Driscoll's, the leading fresh berry brand from North America, create a refreshing brand identity tailored for China by creating its Chinese brand name and…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject