Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

Lanvin Group Rebranding Strategy and Brand Identity Transformation

Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a rebranding strategy, communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

LANVIN Logo Design
Lanvin’s Heritage

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

LANVIN GROUP Logo Design
The modulated sans-serif design is crafted with respect to heritage and adaptive for modern media

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is conscientiously crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

Rebranding Strategy: Bilingual Brand Signature
The Lanvin Group Bilingual Brand Signature
Color System Design for Rebranding Strategy
A Representative Color System of Brand Inclusivity and Cultural Diversity
Brand Inclusivity and Cultural Diversit
A Representative Color System of Brand Inclusivity and Cultural Diversity
LANVIN E-commerce
The Lanvin Group brand universe is further manifested through a new website experience that exemplifies fluidity and agility
New Website for Rebranding Strategy
Brand Inclusivity and cultural diversity is well represented through the new Group website

The rebranding strategy is a celebration of the Group’s inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Labbrand’s expertise in brand identity creation has successfully reimagined Lanvin Group as a prominent player in the global luxury fashion industry. The new brand identity showcases the Group’s commitment to both its heritage and innovation, enabling it to carve out a distinctive position in the market. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Magimix Brand Strategy in China

Discover Magimix brand strategy in China as they introduce their renowned multifunctional Cooking Expert machine to the market. Since 1971, Magimix has been a pioneer in …

CeraVe Chinese Brand Naming

Labbrand worked with CeraVe to create the Chinese brand name 适乐肤, bringing products that are simple, soothing and friendly to all skin type to Chinese consumers. CeraVe w…

Labbrand and Logitech Partnered Again to Explore the Next Level of Gaming Experience 

Founded in 1981, Logitech is a world-renowned manufacturer of computer peripherals and software originating in Switzerland and now operates in more than 140 countries and…

Volkswagen’s global campaign Chinese Tagline Creation

Labbrand created the Chinese tagline for Volkswagen's global campaign, communicating the sustainable and initiative brand image in Chinese market. Volkswagen's global cam…

Chinese Brand Name Creation for Dolby: Captivating and Empowering Dolby Atmos

Dolby Laboratories, a renowned global leader in cutting-edge audio and entertainment enhancement technologies, sought Labbrand's expertise to develop Chinese brand names …

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China. Brand Equity Strategy - A Heritage Continued Asfour…

Auto Brand Naming – Traton Group

In the realm of auto brand naming, TRATON stands as a global leader among commercial vehicle manufacturers, boasting renowned brands such as Scania, MAN, Volkswagen Camin…

A Winning Brand Architecture Strategy for Legrand

Labbrand built a clear and sustainable brand architecture strategy for Legrand to answer its long-term growth needs. Brand Architecture Strategy - GLOBAL SPECIALIST Legra…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject