Labbrand offers comprehensive branding solutions that seamlessly integrate research, strategy, naming and design expertise. Everyday, we create cohesive brand identities and impactful brand management programs that elevate your business.
Labbrand is a world-renowned brand naming agency. Labbrand’s team of experts provides a complete suite of naming services, including Alphabetic Brand Naming, Chinese Naming and Advanced Verbal Solutions catering to clients across various industries.
Labbrand is a global brand innovation consultancy. Labbrand's innovation approach is centered around the brand and its customers, reflecting a deep understanding of the critical importance of customer-centricity and creative projections.
I would like to express our gratitude to your firm’s support for the project ‘Yours Exclusively’ which was positively received by PCN management, dealers, customers and media. We understand it was particularly challenging with the short time available, the uncertainty with the technology, multiple locations and coordination. We are again impressed by how professional your firm has been throughout the process. We are confident that we will work together smoothly towards the Autoshow.
JANICE TSANG
Head of Innovation, Porsche China
Labbrand was creative, organized and full of energy when collaborating on a fast-turnaround innovation project for one of our largest brands. The workshop inspired key stakeholders from across teams to create new possibilities for the brand and the final output gave clear direction on the way forward.
JAMES YAN
Sr Marketing Strategy & Insights Manager, Coca-Cola
Juste pour te dire que William a été super. En plus du flou sur l’heure de démarrage, la DG Atelier Cologne Chine n’avait que 15 mn donc il a du commencer par les conclusions et deepdiver après, mais il a été très adaptable, très clair et a su bien répondre aux questions de l’équipe, je ne suis pas intervenue.
EMMANUELLE TRAN VAN
Fragrances Consumer Intelligence Manager, L'Oréal Paris
Labbrand has been an outstanding partner to work with in developing the positioning for our new hotels. The team really took the time to understand our hotels as well as target markets to develop strong positioning contributing to our success. Labbrand is an efficient and effective group of team that provides confidence to the client and we look forward to more partnerships with the team.
It was a nice and professional experience working with Labbrand. We were well supported and guided in the process of determining a Chinese name and brand entity for Booking.com. The name 缤客 [binke] is well-liked internally and externally and we are very happy with the result. Labbrand has offered an excellent service including the registration process and for any subsequent enquiries, we have had. Thank you Labbrand.
JUN LAI
General Manager Greater China, Booking.com
It has been delightful and impressive to work with Labbrand. Our global tagline ‘Come As You Are’ carries the whole brand philosophy behind. Hence, I imagine our Chinese version has to be simple yet profound, universal yet distinctive. During this explorative journey, Labbrand has demonstrated strong creativity and insights to guide the team and finally land on the most suitable choice. With the successful launch of the new Chinese tagline and brand & product names, we look forward to more collaborations with LABBRAND GROUP in the future.
FRANKIE TAYLOR
Vice President & GM, Crocs China
We have very high expectations for Nespresso Chinese name. Under this context, 浓遇 [nong yu] stood out among all the others with a vivid storytelling charm that gains instinctive appeal from both our consumers and internal members. Labbrand team has demonstrated strong resilience despite the challenges to finally land on a great name. They have been our trustworthy partner along this branding journey.
ALFONSO TROISI
Business Executive Officer, Nespresso Greater China