Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

INDUSTRY

  • Hospitality & Real Estate
Contact Us

Red & Refined – Gran Meliá’s Signature Touch of Luxury

At Gran Meliá, luxury is not just served with a silver spoon, it is served with a splash of Red – Spanish Red, to be precise. Red has always been the color of passion, power, and prestige – and especially so in Spain, where its vibrancy dances through the streets and stories of its history. With Gran Meliá, this iconic shade of red takes on a new meaning – it is a beautiful capture of luxury service and experience deeply infused with a uniquely Spanish Flair.

The Depth of Life Inspired By RED

‘Red is a signature of our Spanish heritage’  – At Gran Meliá, carrying this RED philosophy into the details of everything they do signifies not only their passion, but as a sign to pause and reflect, making every piece of experience for guests a valuable asset in their understanding of life.

The Signature RedGlove Service – Rooted in its RED philosophy, Gran Meliá’s iconic RedGlove Service embodies a commitment to care and meticulous attention, a signature approach to turn every moment into a personalized and luxurious experience.

The Excellence of the RedGlove Service – One moment, one sensation, one impression at a time to make it unforgettable, flawless, and worry-free.

Image courtesy of: Gran Meliá Jakarta

These signature experiences don’t happen overnight – they are the result of a strong foundation backed by expert training and guidance. With LABBRAND, meticulous plans for Brand Culture Training guided by a carefully honed Employee Brand Book are just some key aspects, ensuring the essence of the RedGlove Service is delivered flawlessly. It is this commitment to detail that guarantees every interaction at Gran Meliá feels effortless yet refined, bringing the brand’s iconic RED philosophy and style to life in every moment.

Gran Meliá’s signature philosophy and service is a demonstration of how luxury hospitality can be defined. By providing meticulous care with authentic cultural touches, it creates experiences that leave a lasting impression on guests and reshape their expectations of service. There is no doubt this distinctive approach had inspired a new level of meaningful hospitality, influencing other luxury players to see cultural distinction as a key to strengthening brand affinity worldwide.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Carom: Redefining Experiences through Social App Name Creation

Labbrand created a distinctive social app name for Carom that aimed to revolutionize social interactions and networking among successful professionals. The chosen name, C…

Brand Research: Uncovering Consumer Insights for Dolby’s Online Music Icon and Slogan 

Embark on the journey of Brand Research with Dolby, a global leader in audio innovation. Collaborating with Labbrand, Dolby seeks to distinguish its latest product focuse…

Branded Storytelling: A Powerful Articulation of The Refreshed Brand Identity

Known for its bold, contemporary designs, Wolf & Byrd is a luxury womenswear brand in Singapore that offers a harmonious blend of timeless designs and versatile piece…

Sustainability Market Research: Lancôme Grasse Communication Understanding Study

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

Kanghui’s Brand Globalization Strategy: Revitalizing the Orthopedics Pioneer

Kanghui, now a division within Medtronic's Restorative Therapies Group, has been providing innovative and affordable orthopedics products and services in China and intern…

Club Med: Luxury Hotel Brand Creation

Labbrand helped Club Med bring this new definition of luxury hotel brand creation to China and go extra miles to JOYVIEW BY CLUB MED. Club Med is a French resort chain op…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject