As a leading urban solution provider, Shui On Land had a clear vision to create the future of workspaces – to create an office segment that is different from their traditional office rental business and with an emphasis on innovation. With that in mind, Shui On Land partnered with LABBRAND in the development of SHUI ON WORKX, a distinctive brand identity that merges innovation, community, and flexibility, positioning it as a dynamic workspace solution tailored for modern professionals.

With 7 distinct dimensions: Space, Service, Resource, Development, Culture, Digitalization, and Product, these dimensions are intricately interconnected, forming the core value of “WORKX” and establishing a standardized benchmark for future replication. This approach aligns with Shui On Land’s commitment to adapting to the changing dynamics of the workspace environment and underscores the significance of a comprehensive brand strategy.

Explore the partnership between LABBRAND and Shui On Land, unraveling the intricacies of brand strategy in the dynamic real estate landscape.

Delivering A Strong Brand Strategy & A Distinctive Verbal Solution

A clear, cohesive identity that resonates with the target audience differentiates a brand from its competitors. LABBRAND worked with Shui On Land to develop a well-defined strategy which aligns all brand touchpoints, ensuring consistency in messaging, tone, and visual elements.

A distinctive verbal solution—through language, tone of voice, and messaging—amplifies Shui On WORKX’s brand identity, making the brand memorable and relatable, while effectively communicating its core values and mission, driving long-term loyalty and enhances brand equity in the market.

• Dimension of Space

• Dimension of Service

• Dimension of Resource

• Dimension of Development

• Dimension of Culture

• Dimension of Digitalization

• Dimension of Product

超维办公 [chāo wéi bàn gōng]

• Through association with rich and diversified dimensions, it creates the “Intersection and Linkage” between different dimensions. And based on the extensive resources’ dimension, 超维 is able to create more possibilities.
• It also implies continuously expanding the resource boundary and unleashing the extraordinary potential of the enterprises.

WORKX

• WORKX shows a simple yet sophisticated Office brand impression at the first glance, keeps direct association with the office category.
• The ending X brings high-tech and futuristic feeling. Also visually, X perfectly indicates the criss-cross, agile and convenient integration of different dimensions of SHUI ON WORX brand.

Brand Positioning for INNO

Together with Shui On Land, LABBRAND developed a brand positioning for INNO, the new Office, aimed at showcasing a dynamic, future-forward workspace brand designed to inspire creativity and fuel productivity, foster collaboration, and empower individuals and teams to push boundaries.

“An Energy Field to Create Extraordinary”

“一个创造不凡的能量场”

By creating innovative, community-driven environments that prioritize flexibility and collaboration, Shui On WORKX is reshaping the future of work, standing at the intersection of innovation and wellness through a vibrant, high-energy setting where bold ideas thrive. This partnership with LABBRAND marks a significant departure from the traditional office experience, inspiring a movement towards workspaces that enhance both creativity and well-being, making modern work life more engaging, productive and enjoyable.