Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Strategy
  • Design

REGION

  • China

INDUSTRY

  • Tech & Digital
  • Entertainment & Education
Contact Us

Brand Optimization Strategy for Keep: Enhancing Clarity and Engagement

Labbrand provided a thorough assessment and solution for Keep, a prominent brand in China dedicated to enhancing global sports experiences. With the expertise in brand optimization strategy, Labbrand empowered Keep to unlock its untapped potential and maximize its impact in the market.

Challenge

To sustain its growth rate with stability, Keep decided to take a bold step and upgrade its whole brand system for better clarity and brand governance.  

Brand Optimization Strategy for Keep

Solution

To address the challenges, the first step involved upgrading the brand architecture and developing a decision tree module to provide future decision-making guidance. Collaborative workshops and training sessions were then conducted with stakeholders to establish a brand platform ecosystem and ensure alignment with the business. Communication guidelines were created to enhance messaging hierarchy and clarity across different touchpoints. Lastly, the design strategy was integrated to identify and resolve visual landscape issues, resulting in improved consistency and systematic application of brand assets. 

Through 4 months of close collaboration and co-working with key stakeholders at Keep, Labbrand’s brand experts delivered a comprehensive diagnosis and solution on Keep’s brand architecture, brand optimization strategy and design strategy across various communication touchpoints. 

Enhancing Clarity and Engagement

Results

With the help from Labbrand, Keep has successfully reorganized and optimized its brand architecture under one vision, empowering new business lines with existing brand power while at the same time maximizing brand equity all in one direction. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Sprite Beverage Packaging Design with a New Visual Identify System

SPRITE is one of China’s leading brands. To further enhance the connection and relevance with a new generation of consumers today, Labbrand was invited to conceptualize a…

Velar Chinese Brand Name Creation

Renowned for crafting premium all-wheel-drive vehicles, Land Rover stands as the iconic British car brand. With a fusion of refinement, performance, and unparalleled all-…

Lanvin Group Rebranding Strategy and Brand Identity Transformation

Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent t…

LONGi Green Energy Teams Up with Labbrand Group to Advance International Brand Building

Recently, LONGi, the world's leading solar technology company, joined hands with Labbrand Group to promote its brand-new high-end product to enter the European market, th…

Four season Brand Positioning in China Market

Unlock the secrets of brand positioning in the China market with Labbrand as they collaborate with Four Seasons, the premier operator of luxury hotels and resorts worldwi…

BV Chinese Name: BUREAU VERITAS Chinese Brand Name Creation

Unlock the significance of Labbrand's expertise in BV Chinese name creation as they unveil 必维 [bì wéi] for Bureau Veritas. Witness the seamless integration of integrity a…

Radisson RED’s Stand-Out Hotels: Strategies For A Local Flair

With Jin Jiang Hotels' acquisition of Radisson Hospitality Group (RHG), the group set ambitious plans to expand its hotel brands across China. Known for its playful twist…

DS Auto Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique auto brand experience. INSPIRIT UNIQUE SENSOR…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject