Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming
  • Strategy
  • Design

REGION

  • China

INDUSTRY

  • Tech & Digital
  • Entertainment & Education
Contact Us

Brand Optimization Strategy for Keep: Enhancing Clarity and Engagement

Labbrand provided a thorough assessment and solution for Keep, a prominent brand in China dedicated to enhancing global sports experiences. With the expertise in brand optimization strategy, Labbrand empowered Keep to unlock its untapped potential and maximize its impact in the market.

Challenge

To sustain its growth rate with stability, Keep decided to take a bold step and upgrade its whole brand system for better clarity and brand governance.  

Brand Optimization Strategy for Keep

Solution

To address the challenges, the first step involved upgrading the brand architecture and developing a decision tree module to provide future decision-making guidance. Collaborative workshops and training sessions were then conducted with stakeholders to establish a brand platform ecosystem and ensure alignment with the business. Communication guidelines were created to enhance messaging hierarchy and clarity across different touchpoints. Lastly, the design strategy was integrated to identify and resolve visual landscape issues, resulting in improved consistency and systematic application of brand assets. 

Through 4 months of close collaboration and co-working with key stakeholders at Keep, Labbrand’s brand experts delivered a comprehensive diagnosis and solution on Keep’s brand architecture, brand optimization strategy and design strategy across various communication touchpoints. 

Enhancing Clarity and Engagement

Results

With the help from Labbrand, Keep has successfully reorganized and optimized its brand architecture under one vision, empowering new business lines with existing brand power while at the same time maximizing brand equity all in one direction. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




HARPIC Chinese Brand Name Creation

Originated in the UK, HARPIC is a toilet cleaning brand that has a century-old history. As a global leading brand in the category of sanitary toilets, HARPIC is not only …

Outspan in China: Outspan Creative Concept Creation

Outspan in China - Project Background Explore the presence of Outspan in China, an international citrus brand from South Africa since 1936. Renowned for exporting premium…

Marvel Comics Brand Naming: Bringing the Marvelous Power of Comics to China

Summary Labbrand successfully created the Chinese name 漫威 [màn wēi] for MARVEL comics brand naming in Chinese, helping the brand establish a strong brand recognition in t…

Hill’s Pet Food Brand Localization in China: Nurturing Growth and Engagement

Hill's, a global leader in pet food brands, expanded into the mainland China market in 2019. However, it encountered several hurdles, including low brand awareness, gaps …

Dräger Brand Relevance Creation

Unlock the strategic approach to brand relevance as Labbrand elevates Dräger's brand positioning in the Chinese market. Drawing from industry insights, Labbrand seamlessl…

Kidsland Brand Design Rejuvenation

Using a strategic approach, we helped Kidsland on brand design rejuvenation of its brand identity and implement it in a systematic and efficient way. Founded in 2001, kid…

New Brand Creation: NEQTA Brand Creation

Embark on the journey of new brand creation with Labbrand, as they draw inspiration from the hive to craft a brand-new hotel. This space is meticulously designed to stimu…

GrandVision in China: GRANDOPTICAL Chinese Brand Name Creation

Explore the strategic prowess of Labbrand in GrandVision's presence in China as they expertly craft the Chinese brand name for Grand Optical, a part of the GrandVision po…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject