How is Brand Positioning different from Business Positioning?
A Brand Positioning differs from a Business Positioning that defines/answer the question of
- Who are my customers?
- What is my price positioning?
- How do I compete in the market?
How can it help with your enterprise transformation and why is it important to your company?
A good brand positioning provides clarity and actionability to the enterprise towards its transformation goals:
- Align its teams and customers towards a vision that impacts the world and society.
- Accelerate innovation and consumer centricity with the focus on its value.
In a changing world a brand positioning is set to be more dynamic, or at least brand positioning needs to be reinterpreted by its leaders to fit a variety of situations. It is important for your company to embrace Brand Positioning as a living compass to navigate changing environments.