Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research

INDUSTRY

  • Cosmetics & Beauty
  • Healthcare & Pharma
Contact Us

AMWAY Industry Insight Market Research

Labbrand successfully helped Artistry, a high-end cosmetic brand under Amway, gained an in-depth industry insight market research for brand positioning.

Industry Insight Market Research – MORE THAN A GLOBAL COMPANY

Amway is the biggest direct-selling company and manufacturer of the United-States, mainly selling health, beauty, and homecare products. Since entering the Chinese market in 1992, Amway’s presence has grown.

Amway had the intention to launch a foundation product under its Artistry brand in the Chinese market. Artistry is Amway’s award-winning, high-end cosmetic brand introduced to the Chinese market in 1997. Although its market share in China is growing, Amway needed a better understanding of the Chinese market to further enhance its brand identity and positioning. With a better understanding of the Chinese consumer’s mindset, Amway could best market the foundation product’s brand attributes.

EXPLORING BRAND CONCEPT

We endeavored to provide a clear picture of why Chinese consumers decide to buy certain foundation products over others. We divided the project into three phases. In order to understand the popular trends of foundation products, we conducted semiotics research to analyze the make-up market in a culturally relevant context. We then conducted in-depth interviews with cosmetic and beauty professionals. These interviews helped us determine major trends and opportunities in the cosmetics industry. With our newfound knowledge of the market, we carried out focus groups to explore new marketing concepts for the foundation product. Further analysis of the foundation’s key features was done to choose an innovative yet relevant brand identity. 

These discussions and studies helped Amway launch the product with a concise and consistent message to consumers. In addition, Amway can now apply our market research to future advertising campaigns. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




OSRAM Chinese Brand Naming

Embark on the strategic journey of OSRAM Chinese brand naming with LABBRAND. OSRAM, a Munich-based leading global high-tech photonics company, with a history spanning ove…

App Name Creation of Lemon8 for ByteDance: Transforming an Upstart Digital Platform into an International Phenomenon

Summary Labbrand, with its expertise in brand and app name creation, developed the new App name Lemon8, previously known as Sharee. Through a comprehensive analysis of th…

Aden Brand Positioning

Labbrand helped ADEN with its brand positioning, including brand strategy, verbal identity and visual design. ADEN Services is a major innovator in the Facility Managemen…

Defining the Brand and Experience of Hilton Maldives Amingiri Resort & Spa

Nestled amidst tranquil blue waters of North Malé, Hilton Maldives Amingiri Resort & Spa represents the flagship debut of Hilton Hotels & Resorts (HHR) brand in M…

SkyTeam Brand Identity Strategy

Labbrand successfully creates the Chinese brand identity strategy for SkyTeam and SkyPriority, establishing a caring and luxury value for the brand. Brand Identity Strate…

IU Hotel Brand Design and Identity Rejuvenation

Labbrand joined forces with Jinjiang Group's Global Innovation Center and IU Hotel's brand team to embark on a significant endeavor – the revitalization of IU Hotel brand…

Shopify in China: Shopify Website Localization

Embark on the localization journey of Shopify in China with MADJOR, tasked with the mission to adapt and optimize Shopify's official website for the Chinese market. As a …

Beyond Stays – How Hilton Hotels Are Evolving Into Unforgettable Destination Brands

Hilton’s ambitions in the APAC region are nothing short of bold. With their sights set, they understand growth is more than just opening new doors – it demands powerful b…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject