Labbrand helped Stuart Weitzman to elevate a luxury brand name in Chinese that reflects sophistication and appeals to Chinese luxury consumers. The chosen luxury brand name, “思缇韦曼” [Sītíwěimàn] strategically combined the characters that carry strong phonetic association with the English name, reinforcing the brand’s Western roots.

Challenge

Stuart Weitzman sought to establish a strong presence in the Chinese luxury market by creating a Chinese name that resonated with consumers. The challenge was to capture the essence of the brand’s sophistication and professionalism, while maintaining a phonetic link to the English name.  

Solution

The name “思缇韦曼” [Sītíwěimàn] was selected based on its strategic combination of characters. The character “思” [sī] represents intellect and sophistication, aligning with the brand’s high-end positioning. “缇” [tí] adds a touch of sophistication while having a Westernized tone. The strong phonetic association between the Chinese and English names enhances the brand’s Western heritage and facilitates consumer recognition. 

Results

The brand naming project successfully resulted in the Chinese name “思缇韦曼” [Sītíwěimàn] for Stuart Weitzman. The name effectively captures the brand’s essence, sophistication, and professionalism. The new Chinese name contributed to the brand’s appeal and recognition in the Chinese market, enabling Stuart Weitzman to establish a stronger presence among its target audience.