Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

Elevating Luxury Brand Name with Stuart Weitzman’s Chinese Naming

Labbrand helped Stuart Weitzman to elevate a luxury brand name in Chinese that reflects sophistication and appeals to Chinese luxury consumers. The chosen luxury brand name, “思缇韦曼” [Sītíwěimàn] strategically combined the characters that carry strong phonetic association with the English name, reinforcing the brand’s Western roots.

Luxury Brand Name – Challenge

Stuart Weitzman sought to establish a strong presence in the Chinese luxury market by creating a Chinese name that resonated with consumers. The challenge was to capture the essence of the brand’s sophistication and professionalism, while maintaining a phonetic link to the English name.  

Elevating Luxury Brand Name with Stuart Weitzman

Weitzman’s Chinese Naming Solution

The name “思缇韦曼” [Sītíwěimàn] was selected based on its strategic combination of characters. The character “思” [sī] represents intellect and sophistication, aligning with the brand’s high-end positioning. “缇” [tí] adds a touch of sophistication while having a Westernized tone. The strong phonetic association between the Chinese and English names enhances the brand’s Western heritage and facilitates consumer recognition. 

Results

The brand naming project successfully resulted in the Chinese name “思缇韦曼” [Sītíwěimàn] for Stuart Weitzman. The name effectively captures the brand’s essence, sophistication, and professionalism. The new Chinese name contributed to the brand’s appeal and recognition in the Chinese market, enabling Stuart Weitzman to establish a stronger presence among its target audience. 

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Bacardi China Luxury Research

Labbrand helped Bacardi to build in-depth understanding of premium spirits through China luxury research, supporting the luxury positioning for the brand. DOMINATING THE …

Global Verbal Identity Research for Vrbo

Background Vrbo, the vacation rental marketplace, in 2018 was working towards a harmonized brand identity in global markets, giving consideration to meaning, recall, and …

Branding Strategy in China and Brand Identity Creation

Labbrand helped Adeo develop the branding strategy in China as well as verbal and visual system, facilitating brand communication with Chinese consumers. Branding Strateg…

Fermob Chinese Brand Name Creation

In the realm of Fermob Chinese naming, Labbrand unveils the captivating brand name 法悦居 [fǎ yuè jū], symbolizing the essence of the renowned French outdoor furniture manuf…

COTY: Kylie Cosmetics Beauty Localization in China

As one of the most dynamic and competitive beauty markets in the world, China presents global brands with both immense opportunity and distinct challenges. For Kylie Cosm…

AMWAY Industry Insight Market Research

Labbrand successfully helped Artistry, a high-end cosmetic brand under Amway, gained an in-depth industry insight market research for brand positioning. Industry Insight …

Radisson RED’s Stand-Out Hotels: Strategies For A Local Flair

With Jin Jiang Hotels' acquisition of Radisson Hospitality Group (RHG), the group set ambitious plans to expand its hotel brands across China. Known for its playful twist…

Labbrand Group Partners with Harley-Davidson on Brand Communications

Labbrand's sister company, MADJOR, becomes Harley-Davidson’s lead digital communication agency in China. The strategic partnership with Harley-Davidson aims to deliver ro…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject