Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research

INDUSTRY

  • Healthcare & Pharma
Contact Us

Takeda Semiotic Research

Through a semiotic research, Labbrand helped Takeda better understand the communication opportunities in China and South Korea to strengthen their brand.

BETTER HEALTH

Takeda is a research-based global company with its main focus on pharmaceuticals for more than 230 years. As the largest pharmaceutical company in Japan and one of the global leaders of the industry, Takeda is committed to strive towards better health for patients worldwide through leading innovation in medicine. Takeda’s ethical drugs are marketed in around 100 countries worldwide.

UNCOVERING STRENGTH

Takeda is expecting areas of communication opportunities to build the brand for its luteinizing-hormone-releasing hormone (LHRH) analogs. Through seeking messages, lexicons, metaphors, positioning while analyzing color codes and visual elements, Labbrand aimed to organize the findings so as to determine effective messaging and advertising strategy for both China and Korea market.
 

DECODING THE COMMUNICATION OPPORTUNITIES

We conducted a semiotic research that explored the communication landscape in the Chinese and Korean markets for 4 indications including prostate cancer, endometriosis, breast cancer, central precocious puberty.

In order to understand how the industry communicates on this product category, we identified key competitors of Takeda in the Chinese and Korean markets and collected extensive materials for analysis. We then developed a generic framework and applied it to display the themes and expressions identified for further analysis. Across time, we discovered specific trends in terms of usage of themes.

With our findings, we successfully identified the communication strategy that was able to help strengthen Takeda’s brand.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Unilever China Innovation – OMO and Comfort Leading Brand Innovation in the Chinese Fabric Care Market 

Unilever, teaming up with Labbrand, dove into a journey of brand innovation with a focus on brand innovation to bolster its fabric cleaning and conditioning powerhouses, …

QUIKSILVER Chinese Brand Naming

Labbrand created the QUIKSILVER Chinese brand naming for Quiksilver, building on brand awareness with attributes of lifestyle, fashion and adventure to Chinese consumers.…

Brand Equity Strategy: Asfour

Labbrand conducted Brand Equity Strategy to help Asfour assess its performance and clarify future strategies in China. Brand Equity Strategy - A Heritage Continued Asfour…

THOMAS COOK Brand Strategy in China Market

Labbrand helps Thomas Cook, the oldest name in travel, develop a comprehensive local strategy for China. FROM UK TO CHINA As the oldest name in travel, Thomas Cook has hi…

Dior Prestige Chinese Brand Name Creation

Labbrand created the Chinese brand name 花秘瑰萃 for Dior Prestige, delivering a sense of brevity and elegance. Founded by Christian Dior in 1946, Christian Dior SE, commonly…

PepsiCo Chinese Cultural Insights Research

Through an in-depth research, Labbrand helped Pepsi gain cultural insights research of young generation, enables it to better communicate in China. CELEBRATE THE POSSIBIL…

Auto Brand Naming – Traton Group

In the realm of auto brand naming, TRATON stands as a global leader among commercial vehicle manufacturers, boasting renowned brands such as Scania, MAN, Volkswagen Camin…

Graphcore Chinese Brand Name Creation

Delve into the world of Graphcore's Chinese brand name as Labbrand brings its expertise to the forefront. As a British semiconductor company specializing in AI and machin…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject