Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

The Honest Company – Building Trust in China Through Purposeful Naming

Labbrand was honoured to partner with The Honest Company to create its Chinese brand name 恩怡诗 [ēn yí shī] when it entered the Chinese market.

The Honest Company Chinese Brand Name Creation

The Honest Company, a notable American consumer goods enterprise founded by actress Jessica Alba, has emerged as a trailblazer in promoting ethical consumerism through its focus on household products. With a robust performance in the market, the company reported sales totaling $250 million in 2016 and achieved a valuation approaching $1 billion by October 2017. Fueled by the mission to provide consumers with ethically produced goods, The Honest Company became a prominent player in the industry, attracting multiple rounds of venture capital.

Anticipating continued growth and eyeing an initial public offering (IPO) as of 2016, The Honest Company recognized the need for a strategic approach to solidify its brand presence in the dynamic Chinese market. To ensure seamless integration and resonance with the Chinese audience, the company engaged LABBRAND, a renowned branding

The Honest Company Chinese Brand Name Creation

Labbrand created the Chinese corporate name 恩怡诗 [ēn yí shī] for The Honest Company. The name expresses gentle love, delivering a feeling of relief and happiness, just like cradled lovely in mother’s arm. The name clearly reflects the brand value of The Honest Company: to live a happy, healthy life.

The Honest Company Chinese Brand Name Creation
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Zhejiang Circuit Brand Strategy and Brand Identity Creation

Embark on the dynamic journey of Zhejiang Circuit brand strategy with Labbrand, as they collaboratively build a distinctive brand strategy and visual identity. The goal i…

DS Auto Brand Experience

Labbrand creates a scent for DS to effectively convey the brand image and increase customers' purchase intent through unique auto brand experience. INSPIRIT UNIQUE SENSOR…

Parisot Chinese Brand Name Creation

Labbrand demonstrates expertise in Parisot Chinese brand name creation with the introduction of 品黎家 [pǐn lí jiā] for the esteemed French furniture manufacturer. Explore t…

OPPLE Brand: OPPLE Visual Identity Creation

Labbrand helped OPPLE brand to optimize its visual identity to facilitate its global expansion. OPPLE Brand - BRIGHTEN UP WORLDWIDE Founded in 1996, OPPLE Lighting is the…

Labbrand Creates Food Product Name in Chinese for HARIBO

SHANGHAI, 23 OCTOBER, 2017 – HARIBO, world’s renowned confectionery brand from Germany, has introduced 3 new products in China carrying the food product name created by L…

Lancôme – Unveiling Sustainable Luxury Through Grasse Storytelling

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

CONSTELLATIONS Chinese Brand Name and Brand Chinese Identity Creation

Delve into the world of brand Chinese identity with Labbrand, as they intricately craft the Chinese name and visual identity for Constellations, a Shanghai-based strategi…

J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject