Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail
Contact Us

The Honest Company – Building Trust in China Through Purposeful Naming

Labbrand was honoured to partner with The Honest Company to create its Chinese brand name 恩怡诗 [ēn yí shī] when it entered the Chinese market.

The Honest Company Chinese Brand Name Creation

The Honest Company, a notable American consumer goods enterprise founded by actress Jessica Alba, has emerged as a trailblazer in promoting ethical consumerism through its focus on household products. With a robust performance in the market, the company reported sales totaling $250 million in 2016 and achieved a valuation approaching $1 billion by October 2017. Fueled by the mission to provide consumers with ethically produced goods, The Honest Company became a prominent player in the industry, attracting multiple rounds of venture capital.

Anticipating continued growth and eyeing an initial public offering (IPO) as of 2016, The Honest Company recognized the need for a strategic approach to solidify its brand presence in the dynamic Chinese market. To ensure seamless integration and resonance with the Chinese audience, the company engaged LABBRAND, a renowned branding

The Honest Company Chinese Brand Name Creation

Labbrand created the Chinese corporate name 恩怡诗 [ēn yí shī] for The Honest Company. The name expresses gentle love, delivering a feeling of relief and happiness, just like cradled lovely in mother’s arm. The name clearly reflects the brand value of The Honest Company: to live a happy, healthy life.

The Honest Company Chinese Brand Name Creation
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Strategy in China: Givaudan

Explore Labbrand's prowess in brand strategy in China as they conduct a two-phase research project, delivering Givaudan a comprehensive plan for entering and dominating t…

Branding Strategy in China and Brand Identity Creation

Labbrand helped Adeo develop the branding strategy in China as well as verbal and visual system, facilitating brand communication with Chinese consumers. Branding Strateg…

DUREX Brand Strategy in China

Explore the realm of DUREX brand strategy in China as Labbrand redefines the condom category, offering innovative ideas and concepts to shape the brand's future. Witness …

Brand Localization for Petit Bateau: Crafting a Unique Voice with Relevance

Background Petit Bateau is a French fashion house of quality clothing and underwear for children that dates back to 1893. The brand is known for its timeless French …

Launching A One-Of-A-Kind Travel Destination: La Festa Phu Quoc

Set on the western coast of Phu Quoc, La Festa is a one-of-kind destination heartfully curated to capture the imagination, discover the romance of travel and spark one’s …

CYPRESS GARDEN Chinese Brand Name and Chinese Brand Identity Creation

Embark on a journey of Chinese brand identity creation with Labbrand, shaping the name and visual identity system for China Senior Care. Witness the seamless blend of pro…

Logitech Brand Tagline Creation and Digital Strategy

Labbrand helped Logitech develop the brand tagline creation and digital strategy for China, differentiating the brand from competitors with strong science background. MEE…

QUIKSILVER Chinese Brand Naming

Labbrand created the QUIKSILVER Chinese brand naming for Quiksilver, building on brand awareness with attributes of lifestyle, fashion and adventure to Chinese consumers.…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject