Customized Insight-Strategy Models
Industries served in both B2B and B2C sectors
At Labbrand, we take a unique approach to strategic insights for brand innovation. Rather than relying on existing norms and traditional frameworks, we create models tailored to our client strategy that become standards in managing the brand and experience.
Seasoned researchers with specializations in various industries, including FMCG, Beauty, Tech, and Automotive.
Equipped with Labbrand’s unique frameworks: Semiotics Map, Sustainability Model, and Consumer Emotion Resolution Model.
With tailored frameworks to navigate and decode the intricate cultural and market dynamics.
We help brands on a strategic brand level, our core offerings address your needs across the brand life cycle, from market entry, positioning, repositioning, innovation to brand optimization.
We help brands remain competitive by expanding their reach into new markets, staying connected with their audience through strategic positioning, and disrupting the market with innovative products and services.
We specialize in helping clients optimize their brand experience to create meaningful connections with their audience and drive business growth.
We help you optimize your brand management efforts to build a strong brand reputation and achieve business success.
We are an active member of the European Society for Opinion and Marketing Research (ESOMAR), a professional organization dedicated to promoting and advancing the market brand research industry.
Our team includes some of the world's top semioticians, who specialize in the analysis of symbols, signs, and cultural meanings in communication.
Labbrand is recognized as one of the world's top sensory and emotion market research agencies, with a deep understanding of the role of sensory and emotional experiences in shaping consumer behavior and decision-making.
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experiences that are made available through integrated virtual env…
In its early stages, Bilibili, one of the dominant ACG (Animation, Comics, Gaming) platforms, was a utopia for Japanese …
Diversity – a word that enraptures the world with equal parts trepidation and hope. Brand diversity has permeated all la…
Over time, most leading brands are able to build strong brand ESTEEM and INFLUENCE. However, it's DIFFERENTIATION and to an extent RELEVANCE that declines with evolving consumer ne…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
The best way to describe branding innovation today is like exploring the jungle. Usually, consultants have a certain fre…