Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Cosmetics & Beauty
Contact Us

CeraVe Chinese Brand Naming

Labbrand worked with CeraVe to create the Chinese brand name 适乐肤, bringing products that are simple, soothing and friendly to all skin type to Chinese consumers.

CeraVe was founded in 2005 and acquired by L’Oréal in 2017. The CeraVe story began after experts noticed that many skin conditions such as acne, eczema, psoriasis and dry skin all had one thing in common: a compromised skin barrier. Developed with dermatologists, CeraVe offers a complete line of skincare products that contain three essential ceramides enhanced with a revolutionary delivery system to help restore the skin’s natural protective barrier.

Labbrand, the leading China-originated global brand consultancy, worked closely with CeraVe and L’Oréal to create the Chinese name for the brand, which aimed to deliver the core attributes of the products – simple, soothing and suited for all skin types. 

CeraVe Chinese Brand Naming
CeraVe 适乐肤

After rounds of research and testing, we created 适乐肤 [shì lè fū], a Chinese brand name with a smooth-sounding quality which reflects the cosmeceutical brand truth while also maintaining similar pronunciation in Chinese to the original brand name. 适[shì] means suited and proper, implying the versatile fit of CeraVe’s products in catering towards all skin types. 乐 [lè] symbolises happiness and joy, eliciting a calming and easing effect that leads to satisfaction after using CeraVe’s products. Lastly, 肤[fū] directly translates to skin. Combined, the name elicits the pleasant meaning of “proper care for your skin.”

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Schindler Market Strategy in China

Embark on the strategic journey of Schindler's market strategy in China with Labbrand. Through a comprehensive 3-phase project, Labbrand collaborates with Schindler to ge…

Defining the Brand and Experience of Hilton Maldives Amingiri Resort & Spa

Nestled amidst tranquil blue waters of North Malé, Hilton Maldives Amingiri Resort & Spa represents the flagship debut of Hilton Hotels & Resorts (HHR) brand in M…

Brand Chinese Naming – BRIOCHE DORÉE

Embark on the journey of brand Chinese naming with Labbrand, as they skillfully craft the Chinese name for Brioche Dorée, the second-largest bakery-café chain globally. E…

Graphcore Chinese Brand Name Creation

Delve into the world of Graphcore's Chinese brand name as Labbrand brings its expertise to the forefront. As a British semiconductor company specializing in AI and machin…

Baby Care Branding: EVORIE Packaging Design

Labbrand's expertise shines in baby care branding as they craft a serene and scientifically designed packaging for Evorie, aligning with the brand's new focus and fosteri…

Shopify in China: Shopify Website Localization

Embark on the localization journey of Shopify in China with MADJOR, tasked with the mission to adapt and optimize Shopify's official website for the Chinese market. As a …

A Little More: Alipay Global Communication Campaign and Visual System Creation

Alipay is a third-party mobile and online payment platform, with over 450 million users. It overtook PayPal as the world’s largest mobile payment platform in 2013. Alipay…

Fenbid: Building a Pain Management Expert Brand with a Unique Visual Brand Language

GSK Fenbid holds a dominant position as the leader in the Oral OTC pain subcategory and ranks third in the broader pain relief category. To further solidify its brand pre…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject