Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design
  • Branding

INDUSTRY

  • Hospitality & Real Estate
Contact Us

Hotel Rebrand: 7 Days Inn Brand Identity Creation

Embark on the transformative journey of hotel rebranding with LABBRAND, as they redefine the brand identity for 7 Days Inn. Witness the creation of the new ‘7’ character and a comprehensive visual identity system, marking a strategic shift in the landscape of hotel branding. Explore the art of reinvention and the impact it brings to the hospitality industry with LABBRAND’s expertise in hotel rebranding.

Hotel Rebrand – BRING BRAND TO LIFE

Since the 7 Days Inn launch in 2005, it has established itself as a pioneer and leader in the economy segment. However, in recent years, 7 Days has been facing a series of challenges that have affected the brand’s performance. To regain customer and investor trust, 7 Days decided to launch a comprehensive upgrade program encompassing operations, product and brand identity. The GIC(Global Innovation Center) of JinJiang reached out to LABBRAND for the re-creation of on 7 Days’ brand VI.

LABBRAND Creates Brand Visual Identity for 7 days Inn

CREATE A YOUNG HOTEL ATMOSPHERE

Through in-depth interviews, we have identified the profile and personalities of the target consumers. 7 Days is primarily targeting young generations who tend to make conscious consumption decisions. For the young generation, they prefer things simple and fast, and tend to stay away from complexity and formalism.

Based on the insights, this hotel was positioned as a comfortable hotel is not only a place to keep them safe and relaxed physically, but also a place gives them peace of mind and help them build a healthy conscious consumption mind-set.

LABBRAND Creates Brand Visual Identity for 7 days Inn

Hotel Rebrand – FACE THE CHALLENGE

In order to solve a series of existing problems of the 7 Days brand, including: lack of distinguishing brand logo, lack of attractiveness to millennial travelers, unclear value proposition, etc. LABBRAND delivered a modern re-interpretation of the logo and color palette, created a flexible suite of VI elements to bring the brand to life in different environments, along with the new interpretations of the ‘7’ character to capitalize on the brand’s greatest identity asset: it’s name.

THE COLORS OF HOTEL

LABBRAND help 7 Days Updating the logo and redefining the meaning of economy hotel which conveys humanistic design and great quality to target audience. we utilized a dynamic yet controlled logo for optimizing expressions and capturing diversity, without compromising brand recognizability. The design also infused humanistic, optimistic qualities that can resonate with the target audience.

LABBRAND Creates Brand Visual Identity for 7 days Inn
  • Innovation in the economy hospitality market is a very complicated exercise. Creativity must acknowledge and compose with concrete operational challenges that are often overlooked by design agencies. With this new VI, Labbrand managed to simultaneously set a resolutely new, modern tone for the brand while preserving and re-interpreting the core identity of the original 7 days. This new identity strengthens 7 day's differentiation in the economy segment by re-emphasizing core brand promises of warmth, friendliness and good sleep everyday. It is both unapologetically economy and resolutely modern. LABBRAND showed impressive foresight in projecting how the system would be used in different hotel environments. The system's flexibility allowed us to ensure great consistency between brand VI and product design and has facilitated easy implementation across our thousands of properties throughout China.

    Kevin Gentle

    Vice President Brand R&D of JinJiang GIC (Global Innovation Center)

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

App Name Creation of Lemon8 for ByteDance: Transforming an Upstart Digital Platform into an International Phenomenon

Summary Labbrand, with its expertise in brand and app name creation, developed the new App name Lemon8, previously known as Sharee. Through a comprehensive analysis of th…

GrandVision in China: GRANDOPTICAL Chinese Brand Name Creation

Explore the strategic prowess of Labbrand in GrandVision's presence in China as they expertly craft the Chinese brand name for Grand Optical, a part of the GrandVision po…

BIOLOGIQUE RECHERCHE Chinese Brand Name Creation

Challenge Founded in the late 1970s by a family of artisanal skincare experts, Biologique Recherche came about through the passion of biologist and physiotherapist duo Yv…

Strengthen Weber’s Consumer Strategy Through Market Entry Research for Asian Markets

Weber-Stephen Products (Weber), a globally recognized leader in premium grills and accessories, endeavored to solidify its foothold in the Asian market, particularly in C…

Reinventing SOMFY’s Brand Positioning and Strategy 

As the market leader in motorization, automation, and digitalization, SOMFY group's mission is to provide exceptional services that enhance the living and working environ…

BV Chinese Name: BUREAU VERITAS Chinese Brand Name Creation

Unlock the significance of Labbrand's expertise in BV Chinese name creation as they unveil 必维 [bì wéi] for Bureau Veritas. Witness the seamless integration of integrity a…

Labbrand and Logitech Partnered Again to Explore the Next Level of Gaming Experience 

Founded in 1981, Logitech is a world-renowned manufacturer of computer peripherals and software originating in Switzerland and now operates in more than 140 countries and…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject