Renowned for crafting premium all-wheel-drive vehicles, Land Rover stands as the iconic British car brand. With a fusion of refinement, performance, and unparalleled all-terrain capability, their vehicles exude distinctiveness. In an upcoming venture, Land Rover is set to introduce a larger, lightweight Range Rover model, strategically positioned between the Range Rover Sport and Range Rover Evoque. Explore the epitome of luxury and capability with Land Rover’s new offering. For comprehensive insights into the brand and its ventures, delve into our expertise in Land Rover Chinese brand naming.

The nameplate delivers instant desirability and excitement through cutting edge exterior and interior design, with relevant and smart use of technology

In order to have effective and relevant market communication prior to the product launch, a Chinese name is needed for China market for the usage of all channels of communication.
 

We undertook the Land Rover Chinese brand naming project, resulting in the creation of the Chinese brand name 星脉 for the Range Rover Velar. 星脉, inspired by astronomical themes, conveys a sense of exploration and mystery, aligning with VELAR’s Spanish meaning of ‘secret amidst secret.’ This name encapsulates the essence of a ‘vibe of stars,’ symbolizing vigor, fascination, mystery, and expansiveness. Harmonizing with the Chinese name of Evoque, it mirrors Land Rover’s design and technology heritage. The name seamlessly integrates within the Range Rover family, upholding the brand’s pioneering spirit.