Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Electronics & Appliances
Contact Us

Brand Naming in China: Signify Chinese Brand Name Creation

Discover the art of brand naming in China through Labbrand’s creation of the Chinese brand name 昕诺飞. This name embodies a rich heritage and represents a positive vision for the future. Signify, the world leader in lighting, offers high-quality products, systems, and services to professional customers and consumers worldwide. With its connected lighting solutions, Signify revolutionizes the way light is used, bringing data and illumination to devices, spaces, and people. As a trusted lighting brand operating in over 70 countries, Signify is renowned for its commitment to creating a safer, smarter, and more sustainable world. Explore the power of brand naming in China and the impact it has on shaping a brand’s identity and success.

The launch of the new company name anchors Signify’s commitment to reinforce industry leadership in the age of the Internet of Things. “The choice of our new company name originates from the way light becomes an intelligent language, which connects and conveys meaning. It is a clear expression of our strategic vision and purpose.” Said Eric Rondolat, CEO of Signify. The name change is expected to be implemented in all the countries where it is active by the beginning of 2019.

Signify

Working closely with Signify, Labbrand, the leading China-originated global brand consultancy, create the Chinese brand name 昕诺飞 [xīn nuò fēi]. Sharing a close phonetic link with the English name, 昕诺飞 conveys a sense of prosperity and reliability. Maintaining the character 飞 from 飞利浦 Philips, 昕诺飞 carries a strong heritage and represents a positive outlook into the future. 

“We are happy to have worked with Signify to help them bring their new aspiring vision to the Chinese market. The Chinese name builds positive associations with trust and dynamism, representing the progressive spirit of the brand.” Said Judy Wang, Creative Director of Labbrand.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Supplyframe Naming: Supplyframe Chinese Brand Name Creation

Unlock the strategic process of Supplyframe naming as Labbrand crafts a Chinese brand name that encapsulates the expansive reach of the supply chain. Delve into the art o…

Axent Chinese Website: Axent Brand Website Creation

Axent Chinese Website - INNOVATE DNA WITH SWISS HERITAGE Discover the answer with Axent Chinese Website – a strategic move by a local OEM in the intricate landscape of Ch…

Branded Storytelling: A Powerful Articulation of The Refreshed Brand Identity

Known for its bold, contemporary designs, Wolf & Byrd is a luxury womenswear brand in Singapore that offers a harmonious blend of timeless designs and versatile piece…

A Winning Brand Architecture Strategy for Legrand

Labbrand built a clear and sustainable brand architecture strategy for Legrand to answer its long-term growth needs. Brand Architecture Strategy - GLOBAL SPECIALIST Legra…

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce…

Booking.com Chinese Brand Name Creation

Labbrand succeeded the Chinese brand name creation 缤客 [bīn kè] for Booking.com, building strong brand awareness in Chinese market.  TRAVEL THE WORLD Established in 1996 w…

CeraVe Chinese Brand Naming

Labbrand worked with CeraVe to create the Chinese brand name 适乐肤, bringing products that are simple, soothing and friendly to all skin type to Chinese consumers. CeraVe w…

Global Verbal Identity Research for Vrbo

Background Vrbo, the vacation rental marketplace, in 2018 was working towards a harmonized brand identity in global markets, giving consideration to meaning, recall, and …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject