Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Wine & Spirits
Contact Us

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce iconic products and unique experiences to consumers. The brand sought a Chinese name that would immediately evoke associations with Emei/Emeishan and local culture. Additionally, the alcohol brand name needed to celebrate the fusion of Emeishan’s pristine nature with the craftsmanship of Western whisky-making, while being easily pronounceable in both English and Chinese.

Challenge

Pernod Ricard has invested in a new Malt Whisky Distillery in China, reflecting its commitment to China with an ambition to bring new iconic products and experiences to its consumers. The brand is seeking a Chinese name that has an immediate association with Emei/Emeishan and local culture. The brand name should also celebrate the matrimony of Emeishan’s pristine nature with the western craft of whisky making and should be easy to pronounce in both English and Chinese.

Alcohol Brand Name Creation for Pernod Ricard Group's New Malt Whisky Distillery - THE CHUAN

Solution

The distillery’s name 叠川 is a matrimony of two exquisite characters steeped in the local terroir and culture, reflecting the geographic location (川 for Sichuan) , natural environment (川 means river originally) and cultural connotation (rooted in Chinese idiom 山川叠翠crystal-clear river flowing over the lush mountainous landscape). With the “rich and layered” meaning of 叠 (the) and “river” in 川 (chuan) from Sichuan, together叠川THE CHUAN celebrates the duality between the mountain and water, strength and softness of our whisky and the origin and outcome of our malt whisky distillery.

Alcohol Brand Name Creation for Pernod Ricard Group's New Malt Whisky Distillery - THE CHUAN

Results

Labbrand’s exceptional linguistic and strategic expertise resulted in the creation of the alcohol brand name 叠川 (THE CHUAN), which elegantly captured the brand’s story, history, and cultural significance. On November 16th, 2021, Pernod Ricard officially unveiled the Chinese name 叠川 (dié chuān) for its Malt Whisky Distillery, marking a significant milestone in the brand’s journey in China. The brand name 叠川 (THE CHUAN) successfully embodied the brand’s vision and established a profound connection with consumers.

Alcohol Brand Name Creation for Pernod Ricard Group
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Reinventing SOMFY’s Brand Positioning and Strategy 

As the market leader in motorization, automation, and digitalization, SOMFY group's mission is to provide exceptional services that enhance the living and working environ…

CYPRESS GARDEN Chinese Brand Name and Chinese Brand Identity Creation

Embark on a journey of Chinese brand identity creation with Labbrand, shaping the name and visual identity system for China Senior Care. Witness the seamless blend of pro…

Marvel Comics Brand Naming: Bringing the Marvelous Power of Comics to China

Summary Labbrand successfully created the Chinese name 漫威 [màn wēi] for MARVEL comics brand naming in Chinese, helping the brand establish a strong brand recognition in t…

Hsu Fu Chi Rebranding Strategy

Labbrand collaborated with Hsu Fu Chi on an extensive brand strategy initiative, playing a pivotal role in revitalizing the master brand through a meticulous rebranding s…

Leading Luxury Digital Platform Mytheresa Officially Announced Its Chinese Brand Name “美遴世”

SHANGHAI (September 2024) – Leading luxury multi-brand digital platform Mytheresa officially announced its own Chinese brand name 美遴世 (Mei Lin Shi), demonstrating Mythere…

Sinodis x Synlait Set to Deliver UHT Whipping Cream Brand in China

Cream Brand in China - Background  SINODIS, a subsidiary company of the French Group SAVENCIA, collaborated with SYNLAIT from New Zealand to create and launch a co-o…

GOOD GIRL Chinese Brand Tagline and Name and Creation

A ROMANTIC AND ELEGANT STYLE Carolina Herrera was founded in 1980 in New York, marked by its elegant design on fashionable dresses. As a luxury brand, it aims to provide …

Labbrand Creates Food Product Name in Chinese for HARIBO

SHANGHAI, 23 OCTOBER, 2017 – HARIBO, world’s renowned confectionery brand from Germany, has introduced 3 new products in China carrying the food product name created by L…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject