Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Naming

INDUSTRY

  • Wine & Spirits
Contact Us

Alcohol Brand Name Creation for Pernod Ricard Group’s New Malt Whisky Distillery – THE CHUAN

Pernod Ricard Group made a significant investment in a new Malt Whisky Distillery in China, demonstrating its commitment to the Chinese market and its desire to introduce iconic products and unique experiences to consumers. The brand sought a Chinese name that would immediately evoke associations with Emei/Emeishan and local culture. Additionally, the alcohol brand name needed to celebrate the fusion of Emeishan’s pristine nature with the craftsmanship of Western whisky-making, while being easily pronounceable in both English and Chinese.

Challenge

Pernod Ricard has invested in a new Malt Whisky Distillery in China, reflecting its commitment to China with an ambition to bring new iconic products and experiences to its consumers. The brand is seeking a Chinese name that has an immediate association with Emei/Emeishan and local culture. The brand name should also celebrate the matrimony of Emeishan’s pristine nature with the western craft of whisky making and should be easy to pronounce in both English and Chinese.

Alcohol Brand Name Creation for Pernod Ricard Group's New Malt Whisky Distillery - THE CHUAN

Solution

The distillery’s name 叠川 is a matrimony of two exquisite characters steeped in the local terroir and culture, reflecting the geographic location (川 for Sichuan) , natural environment (川 means river originally) and cultural connotation (rooted in Chinese idiom 山川叠翠crystal-clear river flowing over the lush mountainous landscape). With the “rich and layered” meaning of 叠 (the) and “river” in 川 (chuan) from Sichuan, together叠川THE CHUAN celebrates the duality between the mountain and water, strength and softness of our whisky and the origin and outcome of our malt whisky distillery.

Alcohol Brand Name Creation for Pernod Ricard Group's New Malt Whisky Distillery - THE CHUAN

Results

Labbrand’s exceptional linguistic and strategic expertise resulted in the creation of the alcohol brand name 叠川 (THE CHUAN), which elegantly captured the brand’s story, history, and cultural significance. On November 16th, 2021, Pernod Ricard officially unveiled the Chinese name 叠川 (dié chuān) for its Malt Whisky Distillery, marking a significant milestone in the brand’s journey in China. The brand name 叠川 (THE CHUAN) successfully embodied the brand’s vision and established a profound connection with consumers.

Alcohol Brand Name Creation for Pernod Ricard Group
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Brand Identity in China – SWEETPEARL

Discover how Labbrand leverages its expertise to create a compelling brand identity in China for SweetPearl. Through strategic brand positioning, Labbrand develops a verb…

Marriott Website China: Marriott Hotel Brand Digital Roadmap Creation

Discover the power of Marriott's digital presence in China as Labbrand shapes a distinct online roadmap, setting the brand apart in a competitive market. Explore the impa…

J&J Aveeno Baby Product Variant Bilingual Naming Creation & Concept Enhancement 

Bilingual Naming Creation - Background  Aveeno Baby is one of the top recommended brands by dermatologists and parents when it comes to gentle, safe, and soothing ba…

Wrigley’s Consumer Insights Research in China Unveiling Extra Professional Cleanliness

Labbrand conducted in-depth consumer insights research to uncover the concept of "clean" in the Chinese context for Wrigley's new product line, Extra Professional Clean. …

Zhejiang Circuit Brand Strategy and Brand Identity Creation

Embark on the dynamic journey of Zhejiang Circuit brand strategy with Labbrand, as they collaboratively build a distinctive brand strategy and visual identity. The goal i…

DISTRIGO Alphabetic Name Creation and Visual Identity Design

Labbrand helped Groupe PSA with the alphabetic name creation and visual identity design for the brand DISTRIGO. Groupe PSA is the leader in both the construction of excel…

Global Verbal Identity Research for Vrbo

Background Vrbo, the vacation rental marketplace, in 2018 was working towards a harmonized brand identity in global markets, giving consideration to meaning, recall, and …

Booking.com Chinese Brand Name Creation

Labbrand succeeded the Chinese brand name creation 缤客 [bīn kè] for Booking.com, building strong brand awareness in Chinese market.  TRAVEL THE WORLD Established in 1996 w…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject