Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Research

INDUSTRY

  • Cosmetics & Beauty
Contact Us

Unveiling ORIFLAME Perceptions: Chinese Beauty Industry Research on Consumer Insights

Oriflame, a Swedish beauty company, embarked on a mission to understand the Chinese perception of beauty and the emotions it elicits. Collaborating with Labbrand, Oriflame conducted Chinese beauty industry research on consumer insights to gain a deeper understanding of Chinese consumers’ expectations and preferences. The research aimed to align Oriflame’s marketing activities, specifically focusing on their skincare brand “Optimals,” with the unique beauty landscape in China.

rich results on Google's SERP when searching "Oriflame China" "Chinese Beauty Industry Research"

Challenge

Oriflame recognized the importance of comprehending how Chinese consumers perceive beauty and the emotions associated with it. The challenge was to gain insights that would enable Oriflame to effectively position their skincare brand and enhance its relevance in the Chinese beauty market.

Solution

Labbrand partnered with Oriflame to conduct comprehensive consumer insights research. Through concept tests, evaluations of catalogue layouts and packaging, and a thorough examination of skincare attributes, the research aimed to uncover the core themes and preferences in Chinese beauty perceptions. These insights were crucial in shaping Oriflame’s brand marketing strategies and ensuring alignment with the expectations and emotions of Chinese consumers.

Results

The Chinese beauty industry research provided valuable knowledge about Chinese consumers’ perception of beauty and the emotions evoked by beauty brands. Oriflame gained a deep understanding of the Chinese beauty landscape and leveraged this knowledge to position their skincare brand, Optimals, in a way that resonated with Chinese consumers’ expectations. By aligning their marketing activities with these insights, Oriflame successfully elevated its relevance in the Chinese beauty market. The research outcomes enabled Oriflame to establish stronger connections with Chinese consumers and strengthen their brand’s presence in this dynamic and competitive market.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Takeda Semiotic Research

Through a semiotic research, Labbrand helped Takeda better understand the communication opportunities in China and South Korea to strengthen their brand. BETTER HEALTH Ta…

Reinventing SOMFY’s Brand Positioning and Strategy 

As the market leader in motorization, automation, and digitalization, SOMFY group's mission is to provide exceptional services that enhance the living and working environ…

Velar Chinese Brand Name Creation

Renowned for crafting premium all-wheel-drive vehicles, Land Rover stands as the iconic British car brand. With a fusion of refinement, performance, and unparalleled all-…

Colgate Brand Strategy in China: COLGATE OPTIC WHITE Chinese Brand Name Creation

Delve into the realm of Colgate brand strategy in China as Labbrand strategically crafts the Chinese name for Colgate Optic White. Witness the seamless fusion of advanced…

BIOLOGIQUE RECHERCHE Chinese Brand Name Creation

Challenge Founded in the late 1970s by a family of artisanal skincare experts, Biologique Recherche came about through the passion of biologist and physiotherapist duo Yv…

Chinese Brand Tagline Creation: VESTAS

Dive into the realm of Chinese brand tagline creation with Labbrand, where meticulous craftsmanship gave birth to the tagline 业精于风 [yè jīng yú fēng] for Vestas. This exqu…

Driscoll’s Brand Localization

Labbrand helped Driscoll's, the leading fresh berry brand from North America, create a refreshing brand identity tailored for China by creating its Chinese brand name and…

Defining the Brand and Experience of Hilton Maldives Amingiri Resort & Spa

Nestled amidst tranquil blue waters of North Malé, Hilton Maldives Amingiri Resort & Spa represents the flagship debut of Hilton Hotels & Resorts (HHR) brand in M…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject