Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home Our Work Detail

EXPERTISE

  • Design

INDUSTRY

  • Auto
Contact Us

Creating Key Visuals and Brand Design Strategy for Rheinmetall

LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and brand design strategy.

Brand Design Strategy: TECHNOLOGIES FOR MOBILITY

Rheinmetall Automotive has been a leading part of the automotive industry for over 100 years as a reliable and sustainable partner for manufacturers worldwide. 40 production plants all over the world employ a total workforce of around 11,000. Products are developed in cooperation with international auto manufacturers. Rheinmetall Automotive ranks among the 100 biggest auto industry suppliers worldwide and is an important partner to the industry.

Rheinmetall Key Visual

HEART BEATS FOR YOUR ENGINE

To stand out in the competitive market, while staying relevant to the target audience, Rheinmetall Automotive is looking to upgrade its visual language.

We believe in crafting distinctive solutions, that let your audiences connect with the brand and engage them through a brand-led experience across touchpoints. We approached this project through a phased strategic framework.

The present strategy in conveying Rheinmetall Automotive has undergone a transformation, adopting a macro-level perspective aligned with the new categorizations under E3. In formulating the key visual brand design strategy for forthcoming communications, we aim to harness specific promising qualities and attributes.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




CREATING NEW OFFERS & CONSOLIDATING BRAND ARCHITECTURE 

Brand architecture - Background  Established in 1920, STEF has successfully positioned itself as the foremost European leader in the chilled supply chain market. Wit…

Alphabetic Naming – LAMANDO Alphabetic Brand Name Creation

Unlock the art of alphabetic naming with Labbrand's success story in crafting the dynamic name "LAMANDO" for Volkswagen's latest car model. Experience the fusion of energ…

Momento Bilingual Brand Naming and Brand Identity Creation

Embark on a journey of bilingual brand naming with Labbrand, as they craft the Romanic name "Momento," Chinese name 舒享吧 [shū xiǎng bā], and a visually stunning identity s…

IU Hotel Brand Design and Identity Rejuvenation

Labbrand joined forces with Jinjiang Group's Global Innovation Center and IU Hotel's brand team to embark on a significant endeavor – the revitalization of IU Hotel brand…

Coquille Chinese Brand Name

In the context of Cologne Chinese brand naming, Labbrand elevates the visual identity of Coquille, skillfully infusing sophistication and femininity into the brand for a …

DUREX Brand Strategy in China

Explore the realm of DUREX brand strategy in China as Labbrand redefines the condom category, offering innovative ideas and concepts to shape the brand's future. Witness …

Lancôme – Unveiling Sustainable Luxury Through Grasse Storytelling

Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with th…

How Labbrand Completed LinkedIn Chinese Brand Naming from “Connecting Everyone” to “Leading Elite”

Labbrand successfully created 领英 [lĭng yīng], a Chinese brand name that matches the phonetics of LinkedIn, capturing the attention of the Chinese audience through its sim…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject