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Labbrand Featured by GLOSSY on Collaboration with Streetwear Brands

Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn. 

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Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on…

Crocs Launches Its Chinese Tagline Created by Labbrand

As a world leader in innovative and casual footwear, Crocs is dedicated to the future of playfulness, relaxation and comfort. Its Classic Clog was instantly rec…

The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

Labbrand Develops Brand Strategy and Chinese Brand Identities for Thomas Cook Group and Its Brands

Brand Strategy and Management in Singapore: The Thomas Cook Case SHANGHAI, July 6, 2016 – In March 2015, Thomas Cook, the oldest name in travel, entered into a partnershi…

Labbrand Interviewed by ARD German Radio, Shares Insights on Chinese Naming of Global Brands

Recently, Labbrand's VP & Creative Director, Amanda Liu and Associate Director of Verbal Branding Strategy, Alva Lv were interviewed by ARD German Radio, delving into…

MADJOR Partners with 55 to Uncover How to Optimize WeChat Strategy with Data

SHANGHAI, February 23, 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with 55, a data company to host a MADSquare breakfast seminar themed “Optimize Y…

Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

MADJOR Becomes Harley-Davidson’s Lead Digital Communication Agency in China

MADJOR, a Labbrand Group company announces its strategic partnership with Harley-Davidson to deliver robust digital solutions to enhance the brand’s China social media pe…

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