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Labbrand Featured by GLOSSY on Collaboration with Streetwear Brands

Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn. 

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Voya Financial Launches Chinese Brand Identity Created by Labbrand New York

NEW YORK, April 4, 2018 – Voya Financial, the New York-based financial, retirement, investment and insurance company, recently launched its Chinese brand identity, includ…

Labbrand Featured by Brandberries on Shopping Journey Optimization through Digital Transformation

With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challe…

Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Nespresso Coffee Rename: Nespresso Launched New Chinese Name Nong Yu Ka Fei (浓遇咖啡) Created by Labbrand

SHANGHAI, October, 16, 2019 - In a momentous development in the realm of nespresso coffee rename, October 10th marked the official introduction of its new Chinese name—No…

Hsu Fu Chi Launches New Retail Store with Brand Strategy and Identity Developed by Labbrand

SHANGHAI, May 8, 2018 – This January, Hsu Fu Chi launched its new retail store concept in Dongguan, China. Labbrand helped to develop the brand strategy and Chinese brand…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Presents at iMedia Agency Summit on Digital Campaign Innovation

Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and bran…

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