As 2023 unfolds, here are six key global branding trends that will influence our industry in the future.
Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…
SHANGHAI, 23 OCTOBER 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by …
As a world leader in innovative and casual footwear, Crocs is dedicated to the future of playfulness, relaxation and comfort. Its Classic Clog was instantly rec…
SHANGHAI, 23 OCTOBER 2018 – CeraVe, a skincare company owned by L’Oréal, recently launched its Chinese brand identity, including a Chinese brand name created by Labbrand.…
Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn.
Brett Ao, Senior Research Manager at the leading China-originated brand consultancy Labbrand, has been named as a finalistfor the extremely prestigious Young Researcher o…
With a digital-as-default lifestyle emerging as the new normal, post pandemic, there are certain aspects of the shopping journey that present more opportunities or challe…
SHANGHAI, 27 APRIL 2017 – MADJOR, Labbrand’s Digital Transformation Agency, partnered with Emotibot, an artificial intelligence technology company, to host a MADSquare br…
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