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Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, according to details shared by social media intelligence company CARMA.

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The French Bespoke Skin Care and Treatment Brand BIOLOGIQUE RECHERCHE Officially Entered the Chinese Market with the Name “宝黎研萃”[bǎo lí yán cuì]

Nearly 40 years ago, when the laboratory BIOLOGIQUE RECHERCHE was created, Yvan and Josette Allouche, a biologist and a physiotherapist, combined their expertise and pass…

Labbrand Presented at China Trademark Festival on Alphabetic Naming for Globalization

SHANGHAI, September 14, 2018 – Labbrand was invited by MARQUES to present at the China International Trademark Festival on Alphabetic Naming for Globalization, which draw…

Labbrand Group Won 3 Awards at the Transform Awards Asia 2023

SHANGHAI, November 20, 2023 - Transform Awards Asia 2023 came to a successful conclusion in Shanghai. Labbrand Group, in collaboration with Petit Bateau, Deepal Auto…

Labbrand Featured by Marketing Interactive on Ferrari Clarifying Justin Bieber and Kardashians Ban

Over the past few weeks, Ferrari was reported to haye banned Justin Bieber and the Kardashians from buying its cars. The luxury automotive manufacturer has since clarifie…

Labbrand Creates Chinese Brand Name For Graphcore

Brand Naming and Branding Strategy Behind Graphcore’s Chinese Identity Graphcore is a British semiconductor company that develops accelerators for AI and machine learning…

Labbrand Featured by Marketing Interactive on How Brands Should Leverage Homegrown Advantage to Elevate the Service Experience.

Last week, ComfortDelGro officially launched its lifestyle app called Zig. ComfortDelgro's Zig is a mobile lifestyle platform that combines journey planning, transport bo…

Our 20-Year Quest: Exploring the Depth of Brand Power

From the heart of Suzhou Creek, to A Key Voice on Global Stage In 2005, LABBRAND began the first chapter of its brand story along Shanghai's Suzhou River. Today, LABBRAND…

Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand's founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of b…

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