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Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, according to details shared by social media intelligence company CARMA.

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Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called "Cathay" that offers a new range of offers in dining, shopping, hotels, and w…

Nestlé Launches Chinese Name for NesQino Created by Labbrand

Good food, Good life—that’s what Nestlé stands for. As the world’s largest food and beverage company, Nestlé is consistently driven by a simple purpose: enhancing the qua…

Labbrand Paris: Labbrand Expands and Launches New Office in Paris

SHANGHAI, March 10, 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was…

Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Labbrand Wins at Transform Awards APAC 2018

HONG KONG, November 20, 2018 - Labbrand’s work with The Coca-Cola Company, Monde Nissin, GF Securities and Hsu Fu Chi was honored with five awards at the 5th annual Trans…

Labbrand Creates Chinese Brand Name and Brand Localization Strategy for Première Vision

Discover the intricacies of brand localization strategy as leading French textile and fashion event, Première Vision, partners with Shanghai Fashion Week 2015. Hosting a …

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