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Labbrand Featured by Transform Magazine on The Packaging Design of Burger Giants

In the month when the two titans of the burger world revamped their packaging design, we asked experts from brand agencies around the world to take sides in the most epic head-to-head of them all: McDonald’s vs. Burger King

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Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

Délifrance Enters China Market with Localized Brand Identity Created by Labbrand

SHANGHAI, July 12, 2017 – Délifrance, a French bakery chain, opened its second retail shop in China market in Shanghai on June 25th, following its first shop in Beijing i…

Labbrand Brings Insights on Chinese Brand Naming to New York

NEW YORK, November 20, 2016 – Labbrand presented a ‘Lunch & Learn’ event at the global brand consultancy’s New York City office, sharing key insights regarding the im…

Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called "Cathay" that offers a new range of offers in dining, shopping, hotels, and w…

Labbrand Names Nestlé’s New Ice Cream

SHANGHAI, August 10, 2016 – Nestlé is expanding its products in Asia this summer with the launch of a new ice cream brand created exclusively for China. Labbrand develope…

Labbrand Presents at ESOMAR Asia Pacific 2017 on Facilitating the Innovation Process with Research

SHANGHAI, May 22, 2017 – Labbrand gave an inspiring presentation “Streamlining the Innovation Process to Maximize Efficiency” on stage at ESOMAR Asia Pacific 2017 held on…

Labbrand Research Director Archana Mohan Speaks at FUSE 2019 On Brand Innovation

Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is an event for design & brand strategists, cele…

Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

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