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Labbrand Featured by Transform Magazine on The Packaging Design of Burger Giants

In the month when the two titans of the burger world revamped their packaging design, we asked experts from brand agencies around the world to take sides in the most epic head-to-head of them all: McDonald’s vs. Burger King

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Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Brand Alphabetic Naming: Labbrand Creates Alphabetic Name for Renault’s New Crossover KADJAR

Explore the world of brand alphabetic naming with Renault as it unveils its new compact-crossover model, KADJAR, at the 2015 Geneva Motor Show. As a leading automotive ma…

Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

SHANGHAI, October 23, 2018 – Explore the pinnacle of naming excellence as Covestro, the German polymer materials manufacturer, unveils its new class of thermoplastic comp…

Crocs Launches Its Chinese Tagline Created by Labbrand

As a world leader in innovative and casual footwear, Crocs is dedicated to the future of playfulness, relaxation and comfort. Its Classic Clog was instantly rec…

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