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Labbrand Featured by Transform Magazine on The Packaging Design of Burger Giants

In the month when the two titans of the burger world revamped their packaging design, we asked experts from brand agencies around the world to take sides in the most epic head-to-head of them all: McDonald’s vs. Burger King

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Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Wins Wayfinding Design Project for GF Securities’ New Headquarters

SHANGHAI, June 27, 2017 - Labbrand, the leading China-originated global brand consultancy, has officially been solicited by GF Securities for its identity design project …

Labbrand Research Finds 85.6% of Chinese Millennials Using Mobile Payment for Offline Purchases

NEW YORK, March 13, 2017 – Labbrand, a leading global brand consultancy, previewed its findings on U.S. and Chinese millennials’ digital drivers during the Millennial 20/…

Labbrand Presents at GlobalPETS Forum Asia 2016 to Inspire Brand Innovation in the Pet Industry

SHANGHAI, November 15, 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand's expertise shines through in th…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Labbrand Featured by Marketing Interactive On Why Lululemon Should Resist the Pressures of Mass Appeal

Lululemon made headlines last month when it launched its first-ever running shoe, Blissfeel, for women in select stores across Mainland China, North America, and the UK. …

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