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Labbrand Featured by Transform Magazine on The Packaging Design of Burger Giants

In the month when the two titans of the burger world revamped their packaging design, we asked experts from brand agencies around the world to take sides in the most epic head-to-head of them all: McDonald’s vs. Burger King

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Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Labbrand “Sweeps” Transform Awards Asia-Pacific 2016

HONG KONG, November 28, 2016 – Labbrand’s outstanding performance in rebranding and brand development was honored once again at Transform Awards Asia-Pacific 2016. At the…

Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

SHANGHAI, October 23, 2018 – Explore the pinnacle of naming excellence as Covestro, the German polymer materials manufacturer, unveils its new class of thermoplastic comp…

Labbrand Research Finds 85.6% of Chinese Millennials Using Mobile Payment for Offline Purchases

NEW YORK, March 13, 2017 – Labbrand, a leading global brand consultancy, previewed its findings on U.S. and Chinese millennials’ digital drivers during the Millennial 20/…

Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on…

CIIE 2023 | Labbrand Group’s CEO Shares Insights on Sustainability Communications in CPG Brands  

SHANGHAI, November 10, 2023 - Today marks the end of the 6th China International Import Expo (CIIE) in Shanghai. With participation from over 3,400 companies representing…

Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Atelier Cologne Launched First Flagship Store in China with Chinese Brand Name Created by Labbrand

SHANGHAI, July 11, 2017 – Atelier Cologne, the French “Maison de Parfum” opened its first flagship store in China on June 22nd, 2017 in Shanghai, China. Labbrand helped A…

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