Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu.

SHANGHAI, 18 APRIL, 2017 – Labbrand has appointed Denise Sabet as Managing Director North America, effective immediately. In the newly-created role, Sabet will take the lead to further drive Labbrand’s presence in the North American region.

Sabet will be focused on accelerating the agency’s expansion in the US and will oversee the set-up and development of the new Labbrand office in Vancouver, Canada, to be opened later this year. The move is part of Labbrand’s wider plans that enables to offer deeper support to existing and potential clients in areas of Research, Naming, Strategy, Design, as well as Digital via the company’s digital transformation agency MADJOR.

“Building on the momentum of our recent New York launch, Labbrand Vancouver will tap into the existing and emerging opportunities of the West Coast of North America and Canadian-based companies and brands. This is an important region for technology and gaming companies, as well as lifestyle and hospitality brands,” said Sabet. Having joined Labbrand in 2009, Sabet holds over 12 years of business experience and is a recognized thought leader on behaviour, culture, and branding in the global context. She formerly held the positions of General Manager at both Labbrand’s Shanghai and New York offices.

Vladimir Djurovic, CEO of Labbrand, stated that “Denise Sabet’s strong client orientation, her aptitude for branding insights and multi-cultural agility are all invaluable assets for Labbrand and make her the perfect choice to support and accelerate Labbrand’s overall vision, while championing brand innovations in the North American region.” In her regional role, Denise will oversee the operations of the agency offices in New York and Vancouver, and will continue to report directly to the CEO of Labbrand.

Labbrand is the leading China-originated global branding agency with a rapidly expanding global footprint currently with regional offices in Shanghai, Paris, New York and Singapore.

Labbrand leads branding journeys and facilitates implementations that light up companies and products with the power of your brand. Clients include L’Oreal, VW, Mondelez, Unilever, LinkedIn, Fairmont, Alibaba Group and Airbnb.

For more information, please contact us via media@labbrand.com.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, February 11, 2015 – Witness the strategic move in Club Med strategy in China with the launch of Joyview by Club Med. The world's leading holiday brand introduce…

Labbrand Managing Director Anabelle Hourriez Presents at The Indie Summit 2019

On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese brand naming. The Indie Summit an annual event where …

Labbrand Presents at GlobalPETS Forum Asia 2016 to Inspire Brand Innovation in the Pet Industry

SHANGHAI, November 15, 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Research Finds 85.6% of Chinese Millennials Using Mobile Payment for Offline Purchases

NEW YORK, March 13, 2017 – Labbrand, a leading global brand consultancy, previewed its findings on U.S. and Chinese millennials’ digital drivers during the Millennial 20/…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand's role as the brand creation expert at the service of business transformation.  Re…

Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand's expertise shines through in th…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject