Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu.

SHANGHAI, 18 APRIL, 2017 – Labbrand has appointed Denise Sabet as Managing Director North America, effective immediately. In the newly-created role, Sabet will take the lead to further drive Labbrand’s presence in the North American region.

Sabet will be focused on accelerating the agency’s expansion in the US and will oversee the set-up and development of the new Labbrand office in Vancouver, Canada, to be opened later this year. The move is part of Labbrand’s wider plans that enables to offer deeper support to existing and potential clients in areas of Research, Naming, Strategy, Design, as well as Digital via the company’s digital transformation agency MADJOR.

“Building on the momentum of our recent New York launch, Labbrand Vancouver will tap into the existing and emerging opportunities of the West Coast of North America and Canadian-based companies and brands. This is an important region for technology and gaming companies, as well as lifestyle and hospitality brands,” said Sabet. Having joined Labbrand in 2009, Sabet holds over 12 years of business experience and is a recognized thought leader on behaviour, culture, and branding in the global context. She formerly held the positions of General Manager at both Labbrand’s Shanghai and New York offices.

Vladimir Djurovic, CEO of Labbrand, stated that “Denise Sabet’s strong client orientation, her aptitude for branding insights and multi-cultural agility are all invaluable assets for Labbrand and make her the perfect choice to support and accelerate Labbrand’s overall vision, while championing brand innovations in the North American region.” In her regional role, Denise will oversee the operations of the agency offices in New York and Vancouver, and will continue to report directly to the CEO of Labbrand.

Labbrand is the leading China-originated global branding agency with a rapidly expanding global footprint currently with regional offices in Shanghai, Paris, New York and Singapore.

Labbrand leads branding journeys and facilitates implementations that light up companies and products with the power of your brand. Clients include L’Oreal, VW, Mondelez, Unilever, LinkedIn, Fairmont, Alibaba Group and Airbnb.

For more information, please contact us via media@labbrand.com.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Wins at Transform Awards North America 2020 for the Brand Creation of Everhome Suites

NEW YORK, December 3, 2020 - Labbrand’s work with Choice Hotels, one of the world’s largest lodging franchisors, was honored at Transform Awards North America 2020 with t…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Wins Luxury Lifestyle Awards 2024: Best Luxury Brand Experience Consultancy in Southeast Asia

LABBRAND has won Luxury Lifestyle Awards 2024 for Best Luxury Brand Experience Consultancy in Southeast Asia.

Labbrand Creates Chinese Name for Kids Clothing Brand The Children’s Place

SHANGHAI, November 10, 2016 – Embark on the journey of a leading kids clothing brand as The Children’s Place, the largest specialty retailer in North America, officially …

Labbrand Releases New Brand Design Delivering a Vibrantly Bold Identity

SHANGHAI, January 5, 2021 - Labbrand, a global leading brand consultancy, reveals its new brand identity including refreshed brand signature, along with the launch of a n…

Labbrand Creates Chinese Name 维绎丝 [wéi yì sī] for Lenzing’s Fabric Brand Veocel

SHANGHAI, November 6, 2018 – Lenzing AG, the international group headquartered in Austria, introduced its brand Veocel, which specializes in new non-woven fabric, to Chin…

Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on…

Why LABBRAND is the Top Brand Agency in China for Global-Minded Brands

In the dynamic and fast-evolving Chinese market, brands must navigate cultural nuances, regulatory complexity, and digital transformation — all while standing out in one …

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject