Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on March 24th 2015 at UNDEFINE in Shanghai, China. The two speakers, Tom De Ruyck from InSites Consulting and Laurent Cochini from Sixième Son, presented on ‘What’s Next for Online Research Communities’ and ‘Best Audio Branding by Sixième Son’. The attendees included many branding and marketing professionals from brands such as Skoda, Roca, Impulse or Hainan Airlines.

Managing Partner and Head of CCBs at Insites Consulting, Tom De Ruyck explained to the audience in three clear points why online research communities make great consultants for brands. After explaining that consumers have wanted to play a more active role in their relationship with brands these past five years, Tom demonstrated why brands should start an engaging community with consumer.

  • Consumers are the best consultants brands could hire: knowledge of the brand, passion and engagement.
  • Communication with consumers can help your company build and implement a project faster. The result will be closer to your consumer’s needs.
  • Consumer communities bring an insight of unprecedented value to brands for all their business objectives: feedback can reveal flaws or qualities brands didn’t know they had.

Laurent Cochini, Strategic Consulting Director at Sixième Son, presented on how brands could be a pioneer and leader in the audio branding market. He then proceeded to share successful cases with the audience.

  • Audio DNA can enhance identification, differentiation and add value to the brand.
  • Audio branding is a process that goes from analysis to follow-through
  • Audio branding must be managed across all the touch points of a brand: from the audio territory with a ringtone to its heart, the audio logo found in-store or on the website
  • Interesting case studies: Coca-Cola, SNCF, Axa, Samsung.

This marks the third LABSquare Event. LABSquare is a new type of event organized by Labbrand. It is an open space for thought leaders to exchange ideas and network. It is social, spontaneous and informative. In LABSquare, leaders push the boundary and draw the future of innovative brand thinking.

About Labbrand Branding Agency

Labbrand is a leading China-originated branding agency, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinate research, strategic decisions, and creative implementation.

For the latest LABSquare event invitations, please subscribe to Labbrand’s newsletter for more details.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand Paris: Labbrand Expands and Launches New Office in Paris

SHANGHAI, March 10, 2015 – Labbrand, a leading China-originated brand consultancy, announced its expansion into Europe and the launch of its Paris office. The company was…

Top Branding Company Labbrand Wins at the Transform Awards Asia Pacific 2019

Labbrand, a top branding company, is honored to have won 2 Silver and 1 Bronze prizes, and 3 Highly Commended projects at the 2019 Transform Awards Asia Pacific. Establis…

Labbrand Featured by Marketing Interactive on McLaren X Google Partnership

McLaren Racing has appointed Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims t…

Branding for a Better Planet: How LABBRAND is Leading Sustainable Storytelling

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Labbrand Speaks at IIeX 2019 On the Topic of Sensory Branding and Naming Co-creation

Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growth Potential & Amplifying the Senses through Le…

Labbrand Wins Two Awards at Transform Awards North America 2018

NEW YORK, October 30, 2018 - Labbrand’s work with Voya Financial, the New York-based financial, retirement, investment and insurance company, was honored with two awards …

Brand Building in China: Labbrand Gives Public Lecture about Brand Building for Greenland

Shanghai, November 9, 2016 — Immerse yourself in the realm of brand building in China as Amanda Liu, VP and Creative Director of Labbrand, shares valuable insights at the…

Labbrand Developed the Chinese Brand Name 迈德康 [mài dé kāng] and Chinese Logo for MasterControl

Labbrand, a leading China-originated global brand consultancy, engaged by MasterControl, has created a Chinese brand name and Chinese logo for the company’s brand la…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject