Discover the intricacies of brand localization strategy as leading French textile and fashion event, Première Vision, partners with Shanghai Fashion Week 2015. Hosting a fashion workshop, Première Vision Live at Xintiandi Shanghai, the event unveils industry trends to fashion professionals. Witness the localization expertise at play as Labbrand introduces Première Vision’s new Chinese name, 品锐至尚 (Pǐn Ruì Zhì Shàng), strategically crafted to resonate with the Chinese audience. Delve into the fusion of global fashion with a localized touch, shaping the brand’s presence in the dynamic Chinese market.

Immerse yourself in the world of brand localization strategy with Première Vision, a global fashion powerhouse hosting over 25 shows worldwide. Renowned for showcasing premium materials and services, from fiber choices to fashion manufacturing, Première Vision spans 11 offices globally. Witness the strategic impact of brand localization as the event welcomes loyal buyers from 173 countries annually. Explore the dynamic convergence of global fashion excellence and localized resonance in Première Vision’s brand localization strategy.

Labbrand conducted cultural research and identified positioning strategy for Première Vision in the Chinese market. Based on the localized brand positioning, Labbrand created the Chinese brand name 品锐至尚 [pǐn ruì zhì shàng] that conveys key attributes of the brand – taste, quality, fashion, premium and sharpness.

“The new Chinese name signifies a closer connection between Première Vision and China’s fashion designers,” said Guglielmo Olearo, International Exhibitions Director of Première Vision.