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LAB TALK Event Series Are Now Open for Registration

In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​

On the theme of “breakthrough”, Labbrand Group will be hosting 7 live events starting from September 6, 2022. Our branding experts will share their insights surrounding topics of globalization, the Metaverse, brand localization, corporate cultural innovation, and more. ​

​We sincerely invite you to sign up for Labbrand Group’s 2022 “Lab Talk” event series. Can’t wait to meet you!

Session 1: Metaverse: A New World for Your Brand Verbal Identity

  • Gain insights into the Luxury brands naming in the Metaverse
  • Find out which naming typology fits your brand
  • Learn how to create your own unique verbal identity solution

Session 2: The Keys to Speed up and Sustain Global Success

  • 3 common problems of Chinese enterprises going global
  • 3+ top cases analysis of globalization success
  • 2 secret weapons to expand and thrive overseas

Session 3: Strategic Communication Fundamentals to Amplify Your Brand Influence in China

  • The danger of taking no action: 3 key questions and 9 major pain points for foreign enterprises entering China
  • How to get 1.4 billion people to know you
  • Clever strategic communication cases
  • The benefits of making the right moves

Session 4: Culture at the Heart of Breakthrough Innovation

  • Cultural evolution of consumer subconsciousness
  • Links between subconsciousness and rational cognition
  • Projections on innovative brand expressions

Session 5: Metaverse: The Evolution or Revolution of Brand Experience? 

  • 4 Best practices for your first metaverse experience
  • Manage metaverse experience by brand experience model
  • Investment and return: challenges of the metaverse experience

Session 6: Cultural Innovation and Design

  • Redefining the innovation paradigm and our perceptions on value.
  • Play a different game beyond present category culture.
  • How to design authentic narratives and purpose-led experiences to engage your audiences.

Session 7: Corporate Culture: The Magic Behind Brand Transformation

  • The most common culture and behavior gaps we see
  • Translating potential to valuable
  • Empowering brand innovation and business growth 
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