In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​

On the theme of “breakthrough”, Labbrand Group will be hosting 7 live events starting from September 6, 2022. Our branding experts will share their insights surrounding topics of globalization, the Metaverse, brand localization, corporate cultural innovation, and more. ​

​We sincerely invite you to sign up for Labbrand Group’s 2022 “Lab Talk” event series. Can’t wait to meet you!

Session 1: Metaverse: A New World for Your Brand Verbal Identity

• Gain insights into the Luxury brands naming in the Metaverse
• Find out which naming typology fits your brand
• Learn how to create your own unique verbal identity solution

Session 2: The Keys to Speed up and Sustain Global Success

• 3 common problems of Chinese enterprises going global
• 3+ top cases analysis of globalization success
• 2 secret weapons to expand and thrive overseas

Session 3: Strategic Communication Fundamentals to Amplify Your Brand Influence in China

• The danger of taking no action: 3 key questions and 9 major pain points for foreign enterprises entering China
• How to get 1.4 billion people to know you
• Clever strategic communication cases
• The benefits of making the right moves

Session 4: Culture at the Heart of Breakthrough Innovation

• Cultural evolution of consumer subconsciousness
• Links between subconsciousness and rational cognition
• Projections on innovative brand expressions

Session 5: Metaverse: The Evolution or Revolution of Brand Experience? 

• 4 Best practices for your first metaverse experience
• Manage metaverse experience by brand experience model
• Investment and return: challenges of the metaverse experience

Session 6: Cultural Innovation and Design

• Redefining the innovation paradigm and our perceptions on value.
• Play a different game beyond present category culture.
• How to design authentic narratives and purpose-led experiences to engage your audiences.

Session 7: Corporate Culture: The Magic Behind Brand Transformation

• The most common culture and behavior gaps we see
• Translating potential to valuable
• Empowering brand innovation and business growth