Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

LAB TALK Event Series Are Now Open for Registration

In this fast-changing world, a company must transform from within to break through the barriers holding back growth.​

On the theme of “breakthrough”, Labbrand Group will be hosting 7 live events starting from September 6, 2022. Our branding experts will share their insights surrounding topics of globalization, the Metaverse, brand localization, corporate cultural innovation, and more. ​

​We sincerely invite you to sign up for Labbrand Group’s 2022 “Lab Talk” event series. Can’t wait to meet you!

Session 1: Metaverse: A New World for Your Brand Verbal Identity

  • Gain insights into the Luxury brands naming in the Metaverse
  • Find out which naming typology fits your brand
  • Learn how to create your own unique verbal identity solution

Session 2: The Keys to Speed up and Sustain Global Success

  • 3 common problems of Chinese enterprises going global
  • 3+ top cases analysis of globalization success
  • 2 secret weapons to expand and thrive overseas

Session 3: Strategic Communication Fundamentals to Amplify Your Brand Influence in China

  • The danger of taking no action: 3 key questions and 9 major pain points for foreign enterprises entering China
  • How to get 1.4 billion people to know you
  • Clever strategic communication cases
  • The benefits of making the right moves

Session 4: Culture at the Heart of Breakthrough Innovation

  • Cultural evolution of consumer subconsciousness
  • Links between subconsciousness and rational cognition
  • Projections on innovative brand expressions

Session 5: Metaverse: The Evolution or Revolution of Brand Experience? 

  • 4 Best practices for your first metaverse experience
  • Manage metaverse experience by brand experience model
  • Investment and return: challenges of the metaverse experience

Session 6: Cultural Innovation and Design

  • Redefining the innovation paradigm and our perceptions on value.
  • Play a different game beyond present category culture.
  • How to design authentic narratives and purpose-led experiences to engage your audiences.

Session 7: Corporate Culture: The Magic Behind Brand Transformation

  • The most common culture and behavior gaps we see
  • Translating potential to valuable
  • Empowering brand innovation and business growth 
  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




Labbrand “Sweeps” Transform Awards Asia-Pacific 2016

HONG KONG, November 28, 2016 – Labbrand’s outstanding performance in rebranding and brand development was honored once again at Transform Awards Asia-Pacific 2016. At the…

Why LABBRAND is the Top Brand Agency in China for Global-Minded Brands

In the dynamic and fast-evolving Chinese market, brands must navigate cultural nuances, regulatory complexity, and digital transformation — all while standing out in one …

Labbrand CEO Vladimir Djurovic Interviewed by Forbes on Business Transformation

Labbrand CEO Vladimir Djurovic was interviewed by Forbes magazine in France on Labbrand's role as the brand creation expert at the service of business transformation.  Re…

Brand Alphabetic Naming: Labbrand Creates Alphabetic Name for Renault’s New Crossover KADJAR

Explore the world of brand alphabetic naming with Renault as it unveils its new compact-crossover model, KADJAR, at the 2015 Geneva Motor Show. As a leading automotive ma…

BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Labbrand Gives Lecture at Conde Nast Center about “On-site Digital Activations”

SHANGHAI, September 7, 2016 – Labbrand was invited as a guest lecturer to present on "On-site Digital Activations" for the Fashion & Luxury Events Management course a…

Labbrand Featured by Marketing Interactive on How Brands Should Leverage Homegrown Advantage to Elevate the Service Experience.

Last week, ComfortDelGro officially launched its lifestyle app called Zig. ComfortDelgro's Zig is a mobile lifestyle platform that combines journey planning, transport bo…

Calbee Partners with Labbrand for New Chinese Product Names of Best Selling Snacks

In an exciting collaboration with Calbee, Labbrand, the chosen partner, is proud to unveil the Chinese product naming for Japan's best-selling snacks, JagaRico and TomoRi…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject