NEW YORK, November 20, 2016 – Labbrand presented a ‘Lunch & Learn’ event at the global brand consultancy’s New York City office, sharing key insights regarding the impact of a localized brand identity. At the session, Managing Director of NY Denise Sabet shared Labbrand’s experience in Chinese brand naming for global brands to an audience of multi-cultural entrepreneurs and marketers.
The presentation, entitled “The Six Laws of Creating a Chinese Brand Name,” emphasized the crucial need for international brands to establish culturally relevant Chinese brand identities that resonate within an increasingly global consumer market. The Labbrand event outlined best practice methodology for Chinese brand naming, which includes not only the creative process in its storytelling but also the need for legal and linguistic screening and consumer insights to arrive at a finalized Chinese brand name.
Denise Sabet gave the presentation in a friendly and casual format. “Labbrand is honored to share the insights we have gained from over a decade of brand naming expertise, one of our core businesses, to a wider audience here in New York City,” Sabet said. “Having created the brand identities in Chinese for Marvel, LinkedIn, Driscoll’s, Weber, Booking.com, and many other global clients, we look forward to extending our collaboration with international brand teams across the Americas.”
Labbrand opened its flagship North American office in New York City in October 2016, officially expanding the company’s global footprint to the Americas. With the multi-regional anchor-offices across Asia, Europe, and North America, Labbrand continues to deliver high-quality branding offerings around the world, translating insights into effective brand actions.
Labbrand is the leading China-originated global brand consultancy. Through brand innovations, we create, grow, and disrupt to be strong and resilient in dynamic markets. We are multi-cultural in approach and cross-disciplinary in research, strategy, naming, design, and digital. Together this gives us the foresight and ability to build brand equity.
For more information, please contact:
Labbrand US
Ray Ju
T: +1 347 631 0356
E: ray.ju@labbrand.com
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