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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand's brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tail…

Brand Name Pernod Ricard: Labbrand Creates Brand Name for Pernod Ricard’s New Whisky Distillery

With the opening of Pernod Ricard Group's new malt whisky distillery in Emeishan, the brand name pernod ricard 叠川THE CHUAN created by Labbrand made its debut in Sichuan p…

LABBRAND Wins International Sustainability Awards for Green Branding Excellence

International Sustainability Awards has recognized LABBRAND for its outstanding contributions to shaping sustainable brand strategies globally. This accolade highlights t…

Milka Launches Magic Cup with a Meaningful New Product Naming for 旋妙杯 Created by Labbrand

SHANGHAI, Febuary 26, 2018 – Leading chocolate brand Milka has launched a new product in China carrying the Chinese brand naming 旋妙杯 [xuán miào bēi] by Labbrand. Originat…

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China. Schöfferhofer i…

Labbrand Presented at China Trademark Festival on Alphabetic Naming for Globalization

SHANGHAI, September 14, 2018 – Labbrand was invited by MARQUES to present at the China International Trademark Festival on Alphabetic Naming for Globalization, which draw…

Pernod Ricard China Launches DRINKS&CO with its Chinese Name 樽乐加 [zūn lè jiā] Created by Labbrand

Pernod Ricard is the world’s n°2 in wines and spirits. In China, Pernod Ricard leads the way among all international wine and spirits groups. Key brands such as Chivas Re…

Labbrand Wins at the Transform Awards Asia 2020

SHANGHAI, January 15, 2021 - Labbrand is honored to have won a total of 12 awards  at the 2020 Transform Awards Asia! Transform Awards Asia Pacific 2020 Establi…

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