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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

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Labbrand Creates Chinese Name 迅亮者 for OSRAM’s LED Automotive Lamp Series

SHANGHAI, October 23, 2018 – OSRAM, the Munich-based lighting manufacturer, introduced its LED automotive lamp series with the Chinese name 迅亮者 [xùn liàng zhě] created by…

Labbrand Wins LIA 2016 Verbal Identity Award

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Best Naming Agency Labbrand Creates New Alphabetic Name MAEZIO for Covestro’s New Class of Thermoplastic Composite Materials

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