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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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LABBRAND and Indeed + Glassdoor Partnership in Southeast Asia: What Does This Mean for the Employer Brand Impact?

Singapore – 26 September 2024 – LABBRAND, the leading independent global brand consultancy, and Indeed + Glassdoor, an authority in job postings and employer reputat…

MADJOR Becomes Harley-Davidson’s Lead Digital Communication Agency in China

MADJOR, a Labbrand Group company announces its strategic partnership with Harley-Davidson to deliver robust digital solutions to enhance the brand’s China social media pe…

Labbrand Appoints Denise Sabet as Managing Director North America

Header picture of Denise Sabet with best-selling author Alina Wheeler and Labbrand VP & Creative Director Amanda Liu. SHANGHAI, 18 APRIL, 2017 - Labbrand has appointe…

Hsu Fu Chi Launches 新琪玛·食刻 with Product Concept and Chinese Names Created by Labbrand

Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures various snacks and sweets. The company’s mission is to…

Labbrand Paris Presents at Boot Camp CES Asia 2018 on Chinese Naming

PARIS, May 3, 2018 – Labbrand Paris gave a presentation themed "Why Your Brand Needs a Chinese Name" at Boot Camp CES Asia 2018 held at the headquarters of Business Franc…

Labbrand Featured by KrAsia on Chinese EV Market

Despite the growing popularity of electric cars in China, few automakers have managed to set themselves apart from the competition.

Labbrand Hosts Event to Uncover How Brands Can Leverage Social Media Big Data

SHANGHAI, September 2, 2016 – Labbrand hosted a LABSquare breakfast seminar themed “The Myth and Reality of Big Social: Leverage Social Big Data to Elevate Your Brand Str…

Labbrand Creates Chinese Brand Name For Grenade

Sports Nutrition brand Grenade® aims to inspire people to get more out of life, whatever their fitness goals. Grenade® is all about choice and, with an award-winning, inn…

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