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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Labbrand Presents at China Briefing Talk Held by SBASF in Singapore

How Market Research Drives Brand Success in the Chinese Market SINGAPORE, November 19, 2018 – Labbrand was invited by SBASF to present at the “China Briefing” Talk in Sin…

Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, a…

Labbrand Shanghai Shares Chinese Gen-Z Consumer Fragrance Consumption Insights at VOGUE BUSINESS

Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…

Labbrand Creates Chinese Brand Name For Grenade

Sports Nutrition brand Grenade® aims to inspire people to get more out of life, whatever their fitness goals. Grenade® is all about choice and, with an award-winning, inn…

Dior Product Names: Dior Launches Skincare Line Prestige with Chinese Name 迪奥花秘瑰萃 [dí ào huā mì guī cuì] Created by Labbrand

SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently designs and retails fashion goods, beauty products…

Labbrand Singapore Hosts Event on Digital Lessons from China

SINGAPOR, May 9, 2017 – Labbrand Singapore hosted a LABSquare event on Thursday, May 4 at Capital Tower, Singapore. The seminar, themed “Digital Amplified: 3 Digital Less…

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China. Schöfferhofer i…

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

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