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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Club Med Strategy in China: Labbrand Partners with Club Med to Develop New Brand Joyview by Club Med

SHANGHAI, February 11, 2015 – Witness the strategic move in Club Med strategy in China with the launch of Joyview by Club Med. The world's leading holiday brand introduce…

Labbrand Expands Global Presence with New York Office Launch

With offices already established in Europe and Asia, Labbrand offers brand creation, brand growth, and brand innovation services by translating insights into effective br…

Labbrand Presents at ESOMAR Asia Pacific 2017 on Facilitating the Innovation Process with Research

SHANGHAI, May 22, 2017 – Labbrand gave an inspiring presentation “Streamlining the Innovation Process to Maximize Efficiency” on stage at ESOMAR Asia Pacific 2017 held on…

Philips Rebranding Strategy: Philips Lighting Rebrands as Signify with Chinese Brand Identity Created by Labbrand

SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on May 16th. Labbrand's expertise shines through in th…

Labbrand “Sweeps” Transform Awards Asia-Pacific 2016

HONG KONG, November 28, 2016 – Labbrand’s outstanding performance in rebranding and brand development was honored once again at Transform Awards Asia-Pacific 2016. At the…

Campaign’s China Digital A-List Features Two-Time Winner Kevin Gentle from Labbrand

Labbrand’s digital strategy director Kevin Gentle has been featured in Campaign Asia’s Digital A-List in China. Kevin Gentle has set a strong momentum in China’s digital …

Labbrand Featured by Marketing Interactive on Cathay Pacific’s new premium travellifestyle brand

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called "Cathay" that offers a new range of offers in dining, shopping, hotels, and w…

Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand's brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tail…

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