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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Driscoll’s Launches in China with Localized Brand Identity and Website Created by Labbrand

SHANGHAI, November 14, 2016 – Driscoll’s, the global leader for fresh strawberries and other berries, held a press event in Shanghai on November 10th, 2016. Hoping to pro…

Labbrand Presents at the Food and Beverage Innovation Forum on Packaging Design in the F&B Sector

SHANGHAI, May 3, 2016 – Labbrand CEO Vladimir Djurovic was invited to speak at the Third Food & Beverage Innovation Forum held in Shanghai on April 20-22. Addressing …

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China. Schöfferhofer i…

Labbrand Shanghai Shares Chinese Gen-Z Consumer Fragrance Consumption Insights at VOGUE BUSINESS

Vogue Business recently launched a white paper focused on understanding Chinese Gen-Z consumers' fragrance consumption. As part of the panel, Labbrand's Researc…

Labbrand Facilitated Development of New Hotel Brand NEQTA for FRHI & Golden Land Group

SHANGHAI, April 7, 2016 – China-based global brand consultancy Labbrand collaborated with the Golden Land Group and luxury hospitality group FRHI Hotels & Resorts to …

Savencia Fromage & Dairy Launches Alphabetic Name for US Cream Cheese Brand Liberty Lane Created by Labbrand

Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese brand. Liberty Lane launched in the Asia Pacific mark…

Labbrand Group’s CEO Shares China Reopening Consumer Insights at Page Society

SHANGHAI, March 24, 2023 - Labbrand Group's CEO, Vladimir Djurovic, was invited to speak at the Insights and Observations from the "National People's Congress" & othe…

Labbrand Creates Chinese Brand Name 优领思 [yōu lǐng sī] and Visual Identity for Udemy Brand Localization New York

How Brand Naming and Design Consultancy in Singapore Localized Udemy SHANGHAI, March 27, 2023 - Labbrand, a leading global brand consultancy renowned for its exceptional …

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