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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context Overview

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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