Search for content of interest

  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia

CN FR
  • About
  • ServiceS
    • Branding
    • Innovation
    • Naming
    • Strategy
    • Research
    • Design
  • Work
  • Insights
  • News
  • LOCATIONS
    • Shanghai
    • Paris
    • New York
    • Singapore
    • Malaysia
CONTACT

EN

  • CN
  • FR

Home News Lab News Detail
Contact Us

Labbrand Presents at ESOMAR Congress 2017 on a Digital Parallel Universe

AMSTERDAM, September 21, 2017 – Labbrand presented the results from a pioneering new digital research study at the renowned ESOMAR Congress 2017 held on September 10th-13th in Amsterdam, The Netherlands. With the theme of “Exploring a Digital Parallel Universe: a groundbreaking study into the lightening-fast Chinese digital landscape”, two speakers – Chris Wallbridge, Business Director of Research at Labbrand, and Kevin Gentle, Director and Lead Strategist at MADJOR, Labbrand’s Digital Transformation Agency – introduced an innovative approach to consumer segmentation and digital insights. After ESOMAR Asia Pacific 2017 in Shanghai, it is Labbrand’s second time this year attending and speaking at one of ESOMAR’s major global events.

Chris Wallbridge, Research Director of Labbrand, and Kevin Gentle, Director and Lead Strategist of MADJOR, on stage answering the audience’s questions

Established in 1947, ESOMAR is a not-for-profit organisation that promotes the value of market, opinion and social research and data analytics. The annual celebration, ESOMAR Congress, is the world’s biggest event in the market research industry. With the organization’s 70’s birthday, ESOMAR Congress 2017 welcomed over 1200 attendees and more than 80 speakers from over 70 countries.

As well as proving the imperative for a digital-first approach to segmentation, the project also compared and contrasted the fundamental differences between Chinese and USA 20-35 year olds in the role digital plays in their lives. That through the study such rich diversity within each market was observed across 20-35 year olds in their digital profiles is yet more evidence to bust the myth of ‘Millennials’, advocating the need to go beyond thinking of an entire generation as a segment in itself.

“USA and China are global digital leaders; researching consumers without a digital lens is completely devoid of context,” said Chris Wallbridge.

“Through our research, we will establish a new standard for how brands should analyze their target audiences’ digital behavior. This new approach will enable more relevant digital brand actions and increased digital ROI,” said Kevin Gentle.

Following Congress, the Labbrand team are now concentrating on how to take the findings even further, looking at how this can be used as a business planning tool to help ensure brands create and curate digital brand experiences for their priority digital segments.

About Labbrand

Labbrand is the leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). We lead branding journeys and facilitate implementations to light up companies and products with the power of your brand. Through brand innovations, we steer brands towards unrivalled brand space. On our journeys we Create, Grow and Disrupt to build resilient brands in dynamic markets. Our cross-disciplinary approach in research, strategy, naming, design and digital gives us the foresight and ability to guide brands beyond the status quo.

About ESOMA

ESOMAR is the global voice of the data, research and insights community.

ESOMAR is a not-for-profit organization that promotes the value of market, opinion and social research and data analytics. We’ve been providing ethical and professional guidance and advocating on behalf of our global membership community for 70 years.

With more than 5,000 individual members and over 500 corporate members in over 130 countries, ESOMAR represents more than 35,000 professionals currently working in the data, research, insights and analytics profession – and all those who use research for informed decision-making.

  • SHARE
  • 
  • 
  • 
  • 
BACK

Sign up for our newsletter to get the latest insights, tips, and trends in branding, naming and innovation.

Related Article




BE-KIND Launches Chinese Brand Name Created by Labbrand

BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and healthy grains. Founded in 2004 by Daniel Lubetzk…

Branding Agency: Labbrand Hosts Event to Examine the New Frontiers of Branding

SHANGHAI, March 25, 2015 – Branding Agency Labbrand hosted a LABSquare breakfast seminar themed New Frontiers of Branding: Online Research Community and Audio Branding on…

Labbrand Presents at GlobalPETS Forum Asia 2016 to Inspire Brand Innovation in the Pet Industry

SHANGHAI, November 15, 2016 – Labbrand was invited to speak at the GlobalPETS Forum Asia 2016 held in Guangzhou, China on November 9th. Labbrand CEO Vladimir Djurovic and…

Labbrand Creates New Chinese Brand Name for German Wheat Beer Brand Schöfferhofer

SHANGHAI, January 22, 2017 — Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 [xīng hǔ] with strong brand differentiation in China. Schöfferhofer i…

Labbrand Creates Chinese Name “流之律 [liú zhī lǜ]” for Shiseido’s New Ingestible Beauty Brand

Shiseido Group launched the new cutting-edge ingestible beauty brand INRYU流之律 [liú zhī lǜ]: Rhythm of flowing beauty in 2021. The brand adopts the "Nutri-Vessel…

LABBRAND: A Top Research Agency in China That Turns Insights Into Action

In China’s fast-shifting consumer landscape, research is not just about collecting data — it’s about uncovering the cultural meaning behind behavior. As a top research ag…

Brand Naming Solution: Orix Insurance Rolls Out New Name “Cléma Risk Solutions” Created by Labbrand

Experience the transformative power of Labbrand's brand naming solution as Orix Insurance evolves into Cléma Risk Solutions, redefining insurance for Asian SMEs with tail…

Labbrand Creates Alphabetical and Chinese Names PHIDEON 辉昂 for Volkswagen’s New Flagship Sedan

SHANGHAI, April 26, 2016 – Global leader Volkswagen unveiled a new sedan named PHIDEON at the 2016 Beijing Auto Show this month. PHIDEON is positioned as the new C segmen…

Ready to take your brand to new heights?

Let's start a conversation.
  • NEWSLETTER
  • CAREERS
  • PRIVACY POLICY
  • Labbrand Group
  • Labbrand
  • Madjor
  • SpringPillar

* Will be used in accordance with our Privacy Policy

A Labbrand Group Company © 2005-2025 Labbrand All rights reserved

沪ICP备17001253号-3
  • Follow us:
  • 
  • 
  • 
  • 
  • 
  • 

Contact us to get the latest insights, tips, and trends in branding, naming, and innovation.

* Will be used in accordance with our Privacy Policy

Cookie Notice

To improve your experience, we use cookies to provide social media features, offer you content that targets your particular interests, and analyse the performance of our advertising campaigns. By clicking on “Accept” you consent to all cookies. You also have the option to click “Reject” to limit the use of certain types of cookies. Please be aware that rejecting cookies may affect your website browsing experience and limit the use of some personalised features.

Accept Reject